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Academic Overview


The University of Dayton offers the Bachelor of Arts in Communication with four concentrations. Learn how these concentrations can help you advance in today's ever-changing world. A minor in one of our concentrations can compliment any degree program.

Program Learning Outcomes

Students should be able to:

  1. Effectively articulate messages
  2. Critically analyze messages
  3. Make communicative choices within a socially responsible framework
  4. Engage in culturally diverse and global communities
About Our Concentrations
Public Relations

In public relations, you'll learn how corporations, organizations, nonprofit groups and individuals manage their public image, control internal and external communication and establish themselves in a community. PR specialists write news releases, conduct press conferences, plan and implement events, write brochures, newsletters and magazines, manage corporate communication and support crisis management. In our program, you'll learn theory and professional skills based on a solid foundation of strong and precise writing strategic planning, message design, ethics and research. 

Courses include: Media Writing, Principles of Public Relations, Research Methods in Communication, Public Relation Strategies, Advanced Public Relations Writing, Public Relations Campaigns and others. Internships are strongly recommended. 

Your future career path may include: public relations specialist, media relations, media planner, strategic communication planner, media strategist, promotions, press agent, crisis management, event planner, lobbyist, corporate communication officer, fundraiser, public information officer, public opinion researcher, consultant, community affairs liaison and other roles. Possible employers include nonprofits, corporations, political organizations, or social and consulting organizations. 

Communication Management

Trying to manage people in organizations can be a real challenge. Enabling two-way communication to accomplish the organization's goals can be difficult. To complicate matters, many employees in the modern organization are required to work with people that they may never meet - people who are in different zip codes or time zones, or on different continents.

That's where communication management comes in. Management requires a keen attention to interpersonal relationships, group decision making, persuasion, cultural differences, clear explanations and especially conflict management. This concentration prepares students to respond to these and other challenges of communication environments in the 21st century.

Courses include: Interpersonal Communication, Small Group Communication, Persuasion, Research Methods in Communication, Organizational Communication and Writing, and Professional Seminar in Communication Management, Internships are strongly recommended. 

Your possible careers include: organizational management, meeting planner, group facilitator, sales, staff development, hospitality management, training, human relations information management , technology management, message management, human resources, customer relations and consulting.  

Media Production

If you enjoy telling stories, and if the thought of telling stories and sharing other kinds of information across a variety of media platforms sounds exciting to you, then you should consider the media production concentration. This concentration focuses on television and radio broadcasting, audio and video production, and multimedia production. You can gain experience in principles and practical application through production, script writing and carefully designed class activities. 

Our state-of-the-art high definition video and digital audio production equipment, as well as digital field cameras, editing suites and multimedia labs in our studios, provide you with valuable hands-on experience. You can also build your portfolio by working in our student-run FM radio station and our campus cable TV station, and by covering academic, social and athletic events on campus and in the community. 

Courses include: Scriptwriting for Media Production, Audio Production, Video Production, Media Audience Research, and Animation Effects, Internships are strongly recommended. 

Your career choices include: traditional broadcast television and radio, cable TV, corporate production for training and promotions, public television, nonprofit organizations, education, music, documentary production, news, advertising, scriptwriter, media consultant, producer, director, media buyer, Web designer, and multimedia designer, or producer. 


The field of journalism is more complex and more exciting today than ever before! The news industry is in transition, and the very existence of traditional news outlets is being called into question. Observers suggest that news is heading toward a multiple-platform industry with newspapers, Web news, broadcast television and cable television being rolled together into a new shape. You may be the one who helps determine that shape. 

Despite the changes, 21st century journalism will continue to require strong writing skills and a solid foundation in the legal, ethical and social issues essential to the professional journalist.  You will be exposed to writing, editing, design, research and production experiences with special attention to detail and accuracy, You can gain practical experience by writing for many of UD's campus publications as well as the Flyer News, published twice weekly and operated entirely by students. 

Courses include: Media Writing, Journalism Ethics and Values, Reporting, Editing and Verification, Media Law, Multi-Media Journalism and others. Internships are strongly recommended. 

Sage advice: Internships are more important than ever. Versatility in writing for all media platforms is now expected, and the ability to shoot and edit video as well as still content is fast becoming an expectation. Ability to use social media in creative ways is a real plus!

Possible careers for you as a journalist include: reporter, editor, copy editor, sports writer, columnist, corporate information specialist, researcher, technical writer, publisher, acquisition editor, media consultant, Web designer, documentary producer and many others. Professional journalists are sought by newspapers, television and radio stations, wire services, magazines, Web publishers, book publishers and nonprofit organizations. 

Graduate Programs

We offer two master of arts degrees in communication.

Interested in learning about our department?

We’d love to meet with you. Schedule an academic appointment by calling our department at 937-229-2028 or email us at If you’d like to schedule a general campus visit or tour, learn about the options available through the link below.

Schedule a visit

Department of Communication

St. Joseph Hall
300 College Park
Dayton, Ohio 45469 - 1410