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Brand Guide

University Logos

Consistently using the University of Dayton logos strengthens our national recognition and allows all programs and departments to benefit from the University's established reputation.

Individual offices, programs and departments should not maintain logos or marks outside the updated chapel logo. Units can personalize the logo for their area by using a secondary or tertiary lockup. 

Logo Usage and Requests

The logo is to be used only for official University business. For all other uses, including commercial and non-commercial use, you must receive written permission to use the University of Dayton name, trademarks (to include logos, seals or insignia) or other identifying symbols. Submit the logo request form to obtain written permission.

Any approved use must be consistent with the University's brand; color, clearspace and size requirements; and usage guidelines. University trademarks may not be altered. For logo details, view pages 38 to 49 of the brand guide (.pdf).

Updated Chapel Logo

The updated chapel logo is the official institutional logo of the University of Dayton. It continues to feature the chapel, the most recognizable symbol of the University of Dayton, and its updated format allows for more flexibility in digital spaces. 

The design of the chapel itself is bolder, and the cross atop the chapel dome is more prominent, emphasizing our Catholic, Marianist identity. The circle containing the chapel alludes to the importance of inclusive community and holistic, integrated learning in the mission and work of the University. 

The chapel icon may be used separately from the University's name in specific situations. However, any usage of the icon in this manner must first be approved by University Marketing. Contact to request approval.

Logo Formats, Colors and Minimum Sizes

There are three main logo formats, with four approved color variations: full color (red/blue), single color (blue), black and knockout (white).

Please be aware that the knockout (white) logo is not an inverted black logo. If you are using the knockout (white) logo, you must request the separate white logo file.

Primary Logo

The primary logo should be used whenever possible. It works particularly well in horizontal spaces but can appear in square spaces, as well.

The minimum width for the primary logo is 1.5" or 110px.

Primary logo


Vertical Logo

The vertical logo should be used when the primary logo will not fit or looks awkward in a layout. It works best in square or vertical spaces.

The minimum width for the vertical logo is 0.75" or 55px.

Vertical logo

Horizontal Logo

The horizontal logo can be used in narrow spaces, with the primary logo won't fit.

The minimum width for the horizontal logo is 2" or 145px.

Horizontal logos 

Clear Space

The clearspace around the logo is intended to maintain the logo’s integrity and to avoid visual confusion. It is important to maintain clearspace between the logo and elements such as text, photography, folds, trims, etc. However, the logo may sit directly on top of a gradient background.

The clear space for the primary and vertical logo should be height of the “U” and “D”.

Example of clear space around the logo

The clear space for the horizontal log should be the height of the “f”.

Example of clear space around the logo

Secondary Lockups

Secondary logo lockups pair the University logo with secondary entities, such as schools, centers, institutes and departments. Unit names are set in Calluna Bold, with specific spacing, size and positioning of the type. Secondary lockups can be created with the primary and vertical logo; unit names may not be added to the horizontal logo.

The full-color (red/blue) version is the preferred option, but single-color usages work well for signage, embroidery, etc.

Due to the specific formatting required, all requests for a secondary lockup should be emailed to Please note the name to be included in the lockup, whether you want a primary or vertical logo, and which color variation is needed (red/blue, black or white).


Secondary Primary LockUp

Unit names appear below the University's name, flush left. Depending on length, the unit name can span one, two or three lines. 

Secondary lockup with primary logo - example

Secondary Vertical Lockup

Unit names appear below the University's name, centered to the logo. Depending on length, the unit name can span one, two or three lines. 

Secondary lockup with vertical logo - example 

Tertiary Lockups

Tertiary lockups allow the University's name to be grouped with both a unit and subunit name. Subunits may use a secondary or tertiary logo.

Tertiary lockup example

Logo Misuse

The approved logo lockups should never be altered. This includes, but is not limited to:

  • Never change the fonts.
  • Never change the color, except for the approved variations.
  • Never use a pattern in the logo.
  • Never change the layout of the logo.
  • Never stylize the logo.
  • Never use the wordmark (text) on its own. It should always appear with the chapel icon.
  • Never stretch or skew the logo.
  • Never use the logo on a background that clashes or makes it unreadable. 

Athletics Logo

The Dayton Flyers logo is the official logo of the University's athletic department. The athletics logo and mascot are only to be used on materials promoting the athletics division and Dayton Flyers teams, unless written permission is granted by University Athletics and University Marketing. The institutional logo should be used in all other cases.

Former Logos

This former version of the chapel logo should no longer be used; the transition period has ended.

Former chapel logo and wordmark


University Marketing and Communications

300 College Park
Dayton, Ohio 45469 - 1303