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Brand Guide


To ensure our print and digital executions are accessible — and clearly and effectively convey information to our audience — certain considerations should be made in the creative process.

Type setting

Optimal type size varies depending on medium, audience, amount of copy, etc. In general, larger type is better.

To improve readability:

  • Avoid hyphenation of words (e.g., do not wrap text).
  • Use sentence case for body copy.
  • Pay attention to kerning and leading, using the guidelines in the brand guide (.pdf).
  • Avoid column widths that are too narrow or too wide. 
  • Use left-aligned type for long text.
  • Break up large amounts of text into chunks by using headlines, subheads and bulleted lists.


For readability, there needs to be substantial contrast between the background and text. The best results  (i.e., highest contrast) are typically black, Glow Navy or Glow Blue text on a white background (or vice versa).

Red should not be used on a blue background (or vice versa) because the contrast is not high enough.

To check color contrast, you can turn your computer to grayscale; if the contrast is not high enough, the type will blend into the background. You can also use the color contrast checker offered by WebAIM.

Type on Gradient

When including text on a gradient, it is important to ensure the copy is readable. Aim to place text on the most "plain" (i.e., monochrome) section of the gradient.

The best results typically use white text, with Champion Lightweight or Champion Heavyweight for headlines, and Chronicle Regular or Bold for subheads.

Small type should never appear on complex (multicolored) parts of gradients.

White Gradients

If needed, a white gradient can be used to create a "blank" space for type. When using this technique, text should appear in black or Glow Navy.

Because of its delicate serifs, Chronicle should not be used in small sizes on a gradient. Enlarge the type size and weight —  or use Alright Sans as an alternate type.

Electronic Distribution

The University is committed to ensuring individuals with disabilities can acquire information and perform tasks online. Content owners are responsible for ensuring any materials — including PDFs, Word documents or PowerPoint presentations — posted online or distributed electronically are accessible.

There are many online resources to guide you in creating documents that are accessible for online use, including:


University Marketing and Communications

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Dayton, Ohio 45469 - 1303