Brand Guide
Color Palette
The Dayton color palette is a crucial component to brand recognition.
Primary Colors
Red and blue are UD's main colors. Glow Red and Glow Blue are meant to compliment the traditional Red Scare and Flyers Blue, adding boldness and liveliness.
Pantone 206C
C=9 M=100 Y=82 K=1
R=215 G=0 B=54
#D70036
Pantone 287C
C=100 M=91 Y=17 K=6
R=0 G=47 B=135
#002F87
Pantone 185C
C=0 M=100 Y=91 K=0
R=248 G=2 B=40
#F80228
Pantone 2736C
C=92 M=85 Y=0 K=0
R=2 G=0 B=209
#0200D1
Accent Colors
Accent colors add additional light and darkness to the color palette. These colors should never be more dominant than the primary colors.
Pantone BLUE 0821C
C=53 M=0 Y=9 K=0
R=0 G=240 B=255
#00F0FF
Pantone 2766C
C=100 M=92 Y=40 K=41
R=23 G=33 B=74
#17214A
Secondary Colors
The secondary colors can be used to compliment the primary colors. They can be used sparingly with the accent colors as well.
C=75 M=68 Y=67 K=90
R=0 G=0 B=0
#000000
White
C=0 M=0 Y=0 K=0
R=255 G=255 B=255
#FFFFFF
Pantone 131C (10% Tint)
C=1 M=3 Y=9 K=0
R=249 G=240 B=222
#FAF2F3
Pantone 7534C
C=18 M=14 Y=27 K=0
R=209 G=205 B=184
#D1CDB8
Pantone 348C
C=96 M=2 Y=100 K=12
R=25 G=144 B=81
#199051
Pantone YellowC
C=3 M=8 Y=100 K=0
R=255 G=222 B=0
#FFDD00