Brand Guide


The chapel linework draws inspiration from the architecture of the UD chapel. Its simple arrangement of circles and squares is meant to be a textural, background element. It should always be blended into imagery with a low opacity.

The dot pattern is made up of a field of pulsing lights. They form a lively grid that can be used all together, or isolated as a line. The dots should never be uniform in size; they vary on purpose.

Gradients are a representation of light, and they are used as a primary graphic element in most pieces. Gradients can act on their own as a background, be used to mask photography, or act as a framing device in any composition.

The gradient fractal uses gradients to create a multi-faceted look. The shape of the fractal should not be changed.

The neon lines represent light in the form of a laser. They consist of five lines that bend or curve. The neon lines should be used with the glow effect.