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Directory

Haozhou (Oliver) Pu, Ph.D.

Assistant Professor

Full-Time Faculty

School of Education and Health Sciences: Health and Sport Science

Contact

Email: Haozhou (Oliver) Pu, Ph.D.
Phone: 937-229-4239
Raymond L. Fitz Hall, Room 646M

Degrees

  • Ph.D. in Sport Management, Florida State University
  • M.S. in Sport Management, Florida State University
  • B.S. in Sport Economics and Management, Beijing Sport University

Courses Taught

  • HSS 250 Principles of Management
  • HSS 349 Sport Finance
  • HSS 353 Sport Media
  • HSS 354 Sport in the Global Community
  • HSS 428 Research in Sport and Health Science
  • HSS 485 Sport Management Internship

Professional Activities

  • North American Society of Sport Management
  • North American Society for the Sociology of Sport
  • Sport Marketing Association

Research Interests

  • Mega-events
  • Consumer Behavior
  • Globalization
  • Sport Media

Selected Publications

Zhou, R., Walker, R., Pu, H., Kim, C., Kim, J., Kaplanidou, K., & Leopkey, B. (In Press). Exploring Partnerships in Sport Event Delivery. Event Management.

Yu, L., Newman, J. I., Xue, H., & Pu, H. (In Press). The Transition Game: Toward a Cultural Economy of Football in Post-Socialist China.International Review for the Sociology of Sport.

Pu, H., Newman, J. I., & Giardina, M. D. (2019). Flying solo: Globalization, neoliberal individualism, and the contested celebrity of Li Na. Communication & Sport, 7(1), 23-45.

McLeod, C. M., Pu, H., & Newman, J. I. (2018). Blue skies over Beijing: Olympics, environments, and the People’s Republic of China. Sociology of Sport Journal, 35(1), 29-38.

Pu, H. & Chen, Y. (2017). Reconstruction of spectacle and the neoliberalization of modern Olympics. AnthroVisions, 22, 40-47.

Pu, H. & James, J. D. (2017). The distant fan segment: Exploring motives and psychological connection of National Basketball Association fans. International Journal of Sport Marketing and Sponsorship, 18(4), 418-438.

Pu, H. (2016). Mediating the giants: Yao Ming, NBA and the cultural politics of Sino-American relations. Asia Pacific Journal of Sport and Social Science, 5(2), 87-107.

Pu, H., & Giardina, M. D. (2015). Ye Shiwen, collective memory, and the 2012 London Olympic Games: Notes on the production and consumption of national victimhood. Sport in Society, 19(2), 237-253.

Xiao, S., Pu, H., & Fu, Q. (2015). Global Games: A review of consumer behavior and sport fandom. Journal of Xi’An University of Sport, 4, 385-390.

Selected Presentations

Pu, H., Kim, J., & Su, Y. The Effect of the Mega-Events on Nation Image: A Case Study on the 2018 FIFA World Cup Russia. (2019). Paper presented at North American Society for Sport Management Conference (NASSM 2019), New Orleans, USA.

Kim, J., Oh, J., & Pu, H. Building the Host Country's Brand Personality and Brand Equity through the Olympic Games: The Case of 2018 PyeongChang Winter Olympics. (2018). Paper presented at North American Society for Sport Management Conference (NASSM 2018), Halifax, Canada.

Pu, H., & Giardina, M. D. “Greening” the Olympic Citizens in Beijing: Environmentality, Ecological Modernization, and the Making of Environmental Subjects. (2017). Paper presented at North American Society for Sport Sociology (NASSS 2017), Windsor, Canada.

Zhou, R., Leopkey, B., Kim, C., Pu, H., Kaplanidou, K., & Ross, W.& Exploring Partnerships in Sport Event Delivery. Paper presented at North American Society for Sport Management Conference (NASSM 2017), Denver, USA.

Pu, H., & James, J. D. Distance Matters: A comparison of socialization, motives, and group identities between distant fan and local fan. Paper presented at North American Society for Sport Management Conference (NASSM 2017), Denver, USA.

Pu, H., & James, J. D. (Re)imagining the long-distance love: exploring the overseas official supporter’s clubs of the English Premier League teams. (2016). Paper presented at 2016 Sport Marketing Association Conference (SMA 2016), Indianapolis, USA.

Pu, H. & Giardina, M. D. Framing legacy discourse: Media representation of the 2022 Winter Olympics bid. (2016). Paper presented at North American Society for Sport Sociology (NASSS 2016), Tampa, USA.

Pu, H., Son, H., & Lin, Z. Exploring spectator motivations for attending E-Sports events. (2016) presented at North American Society for Sport Management Conference (NASSM 2016), Orlando, USA.

Xue, H., Pu, H., Hawzen, M., & Newman, J. I. E-Sports Management? Institutional logics, professional sports, emerging E-Sports field. (2016) presented at North American Society for Sport Management Conference (NASSM 2016), Orlando, USA.

Pu, H., Newman, J. I., & Giardina, M. D. Beijing 2022, a turn towards (late) modernity? A contextual analysis on the prospective legacy of the Beijing 2022 Winter Olympics. (2015) presented at North American Society for Sport Sociology (NASSS 2015), Santa Fe, USA

Pu, H. & James, J. D. The distant fan and the psychological continuum model: A theoretical and empirical analysis. (2015) presented at North American Society for Sport Management Conference. (NASSM 2015). Ottawa, Canada.

Pu, H. A rose with thorns: globalization, commodification, and the contested neoliberal body of Li Na. (2014) presented at Word Congress of Sociology of Sport (ISSA, 2014), Beijing, China.

Pu, H. & Giardina, M. D. Ye Shiwen, Collective memory, and the 2012 London Olympic Games: notes on the production and consumption of national victimhood. (2013) Presented at North American Society for the Sociology of Sport Annual Conference (NASSS 2013), Quebec City, Canada.

Pu, H. The future of E-Sports. (2009) presented at the International Sports Expo, Beijing, China.