Directory

Courses Taught

• HSS250  Principles of Management
• HSS349  Sport Finance
• HSS353  Sport Media
• HSS354  Global Sport, Business, and Culture
• HSS428  Research in Sport and Health Science

Professional Activities

• North American Society of Sport Management
• North American Society for the Sociology of Sport
• Sport Marketing Association

Research Interests

• Sport media
• Sport consumer behavior
• Political economy of sport
• Esports
• Mega-events

Selected Publications

Roscoe, D., Pu, H., Castellanos, D. C., & Dalton, J. (2023). “Fueling the Games”: Energy Drink Consumption, Marketing, and the Associated Perceptions and Behaviors in Video Gaming. Journal of Electronic Gaming and Esports, 1(1), 1-9.

Pu, H. Xiao, S., & Kota, R. (2022). Virtual games meet physical playground: Exploring spectator motivations for attending live esports events. Sport in Society, 1-23.

Kim, J., Oh, J., Pu, H., & Walsh, P. (2021). Improving a country’s brand personality and equity through mega sporting events: The case of Korea and 2018 Winter Olympics. International Journal of Sport Management, 4, 335-359.

Pu, H., Kim, J., & Daprano, C. (2021). Can Esports Substitute Traditional Sports? The Convergence of Sports and Video Gaming during the Pandemic and Beyond. Societies, 11(4), 1-18.

Zhou, R., Ross, W. J., Pu, H., Kim, C., Kim, J., Kaplanidou, K., & Leopkey, R. (2021). Exploring partnerships in sport event delivery. Event Management, 25(5), 425-444.

Yu, L., Newman, J. I., Xue, H., & Pu, H. (2019). The Transition Game: Toward a Cultural Economy of Football in Post-Socialist China. International Review for the Sociology of Sport, 54(6), 711-737.

Pu, H., Newman, J. I., & Giardina, M. D. (2019). A rose with thorns: Globalization, commodification, and the contested neoliberal body of Li Na. Communication and Sport, 7(1), 23-45.

McLeod, C., Pu, H., & Newman, J. I. (2018). Blue skies over Beijing: Olympics, environments, and the People's Republic of China. Sociology of Sport Journal, 35(1), 29-38.

Pu, H., & Chen, Y. (2017). Reconstruction of spectacle and the neoliberalization of modern Olympics. AnthroVisions, 22, 40-47.

Pu, H., & James, J. D. (2017). The distant fan segment: Exploring motives and psychological connection of National Basketball Association fans. International Journal of Sport Marketing and Sponsorship, 18(4), 418-438.

Pu, H. (2016). Mediating the giants: Yao Ming, NBA and the cultural politics of Sino-American relations. Asia Pacific Journal of Sport and Social Science, 5(2), 87-107.

Pu, H., & Giardina, M. D. (2015). Ye Shiwen, collective memory, and the 2012 London Olympic Games: Notes on the production and consumption of national victimhood. Sport in Society, 19(2), 237-253.

Selected Presentations

Pu, H., & Yang, D. (presented 2024). Brand activism in sport: A conceptual framework and research agenda. Paper presented at North American Society for Sport Management Conference, NASSM, Minneapolis, USA. (International)

Pu, H., Roscoe, D., & Cuy Castellanos, D. (presented 2022). Esports and energy drinks: Marketing, consumption, and health Impacts. Paper presented at North American Society for Sport Management Conference, NASSM, Atlanta, USA. (International)

Pu, H., Kim, J., & Daprano, C. (presented 2020). The "Gamification" of sports in the pandemic era. Paper presented at European Sport Management Conference, EASM, Virtual. (International)

Pu, H., Kim, J. & Su, Y. (presented 2019). The effect of mega-events on nation image: The case of the 2018 FIFA World Cup Russia. Paper presented at North American Society for Sport Management Conference, NASSM, New Orleans, USA. (International) 

Kim, J., Oh, J., & Pu, H. (presented 2018). Building the host country's brand personality and brand equity through the Olympic Games: The case of 2018 PyeongChang Winter Olympics. Paper presented at North American Society for Sport Management Conference, NASSM. (International)

Pu, H., & Giardina, M. D. (presented 2017). Greening" Olympic citizens in Beijing: Environmentality, ecological modernization, and the making of environmental subjects. Paper presented at North American Society for Sport Sociology Conference, NASSS, Windsor, Canada. (International)

Pu, H., & James, J. D. (presented 2017). Distance Matters: A comparison of socialization, motives, and group identities between distant fan and local fan. Paper presented at North American Society for Sport Management Conference, NASSM, Denver, USA. (International)

Pu, H., & Giardina, M. D. (presented 2016). Framing legacy discourse: Media representation of the 2022 Winter Olympics bid. Paper presented at North American Society for Sport Sociology Conference, Tampa, USA. (International)

Pu, H., & James, J. D. (presented 2016). Exploring the relationship between motives and Psychological Continuum Model (PCM) of the Distant Fans – A mixed methods approach. Paper presented at Global Marketing Conference, Global Marketing Association, Hong Kong, China. (International)

Pu, H., & James, J. D. (presented 2016). (Re)imagining the long-distance love: exploring the overseas official supporter's clubs of the English Premier League teams. Paper presented at Sport Marketing Association Conference, SMA, Indianapolis, USA. (International)

Pu, H., & James, J. D. (presented 2015). The distant fan and the psychological continuum model: A theoretical and empirical analysis. Paper presented at North American Society for Sport Management Conference, NASSM, Ottawa, Canada. (International)

Pu, H., Newman, J. I., & Giardina, M. D. (presented 2015). Beijing 2022, a turn towards (late) modernity? A contextual analysis on the prospective legacy of the Beijing 2022 Winter Olympics. Paper presented at North American Society for Sport Sociology Conference, NASSS, Santa Fe, USA. (International)