Marketing

Marketing electives allow you to explore advertising, entrepreneurial marketing, international marketing, internet marketing, promotion management or retail marketing. You can also choose an emphasis in digital marketing or insight selling.

During the senior capstone marketing course, you'll take an in-depth look at buyer behavior and market research as you design a marketing plan to deliver a product or service effectively and efficiently to the target market for a real organization.

Sample Plan of Study

This is a sample plan of study for students starting at UD in the 2025-26 academic year. This is a recommended course sequence, but your schedule may vary depending on previously earned college credits, course availability, advisor recommendations, and your personal goals and interests. Please contact your holistic advisor if you have any questions.

Curriculum

• AACSB Accredited: Our accreditation by the Association to Advance Collegiate Schools of Business (AACSB-International) represents the highest standard of achievement for business schools worldwide.
• Top 30 Business School: 2025 Poets&Quants ranked UD's School of Business Administration among the Top 30 in the nation for academic experience — and Top 50 overall.
• Flexibility: At 120 credits for graduation, students can pursue their business major and explore interdisciplinary classes, certificates, or minors that speaks to their passion or complements their business degree.

Faculty and Staff Support

• 100% of Business Classes Taught by Faculty: All business courses are taught by faculty—never by graduate assistants or teaching assistants.
• Micro-Mentors: Connect with business micro-mentors for personalized guidance on careers, grad school, electives, and aligning your studies with your goals.
• Holistic Academic Advising: Build a lasting connection with your dedicated holistic academic advisor who supports you through your entire UD journey. Our holistic advisors understand the curriculum for all business majors at UD. They serve as the primary point of contact for Discover Business students for course registration, vocational major exploration and other academic concerns. They work closely with the student's Flight Crew to provide intervention for students who are struggling.

Career Development

• Required Career Flight Plan Curriculum: All business students complete four courses (50+ hours) of professional development through the Career Flight Plan — covering everything from CliftonStrengths and AI specializations to business etiquette, mock interviews, negotiation and more.
• Competitive Experience: Marketing majors have a variety of opportunities to gain real-world experience. Several real-world competitions are only available to UD marketing students — and offer world-class experiences, along with prize money and transferable job skills. You can also hone your skills and gain applied knowledge through internships and co-ops. Networking opportunities allow you to make connections and learn more about your future career.

Experiential Learning

• Nationally Recognized Success: Our students consistently prove their expertise, winning nationally in sales and marketing. In 2024, a Marketing Club team earned third place at the National Collegiate Digital Marketing Competition. This builds on our 2023 success, where UD marketing students took first place in the National Collegiate Sales Competition.
• Capstone Project: During your senior marketing capstone, you'll apply your marketing skills to a semester-long project with a real-world client. You'll engage in a comprehensive experience that integrates buyer behavior, market research, and advanced analytical methods to develop and present data-driven marketing strategies to your client. Previous clients include the Cleveland Browns, Washington Nationals, and Rock and Roll Hall of Fame.
• Grow Confidently: Pursue an insight-selling minor and develop essential sales skills in a safe space to try, fail, and grow at our state-of-the-art Fiore Talarico Center for Professional Selling. From your first mock sales call to your last, you'll benefit from industry coaches and mentors, plus playback technology for authentic critiques and endless growth opportunities.
• Study Abroad and Away Opportunities: Technology has made our world increasingly more connected, and the economy has become more global than any time in history. To give our students a leg up prior to graduation, we offer several study abroad and away programs, including a full slate of summer study programs.
• Real-World Results Start Here: 100% of UD students complete a high-impact experiential learning opportunity — part of our University-wide commitment to hands-on, real-world education.
• BWISE (Business Wisdom through International, Service and Experiential Education) Requirement: Gets students out of the classroom and into companies, communities, and the world to lead, learn and gain real experience.

Ready to take the next step? Explore admission options or schedule an academic visit to learn more about marketing at UD.

Additional Management and Marketing Programs

• Entrepreneurship (B.S.B.A.)
• Entrepreneurship (Minor)
• Insight Selling (Minor)
• Management (Minor)
• Marketing (Minor)

Related Programs

• Accounting (B.S.B.A.)
• Business Analytics (B.S.B.A.)
• Business Economics (B.S.B.A.)
• Finance (B.S.B.A.)
• Management Information Systems (B.S.B.A.)
• Operations and Supply Chain Management (B.S.B.A.)
• Discover Business
• Business Administration (MBA)

Rooted in our Catholic, Marianist traditions, the University of Dayton is dedicated to being transparent and ensuring student success. And with high graduation and success rates, UD is an excellent value. To help you cover your costs, a variety of scholarships, grants, loans and part-time work study are available. The University also accepts transfer credits and credit by exam for undergraduates, giving you more flexibility to add a double major or minor or participate in a transformational experience like study abroad or co-op.