Tanawat Hirunyawipada

Assistant Professor
Full-Time Faculty
School of Business Administration: Management and Marketing, International Business

  • Location: Miriam Hall 613
  • Phone: 937-229-3721
  • Email: Contact

Courses Taught

  • MKT 440 - Global Marketing


  • University of North Texas, PhD, 2007
  • National Institute of Development Administration, MBA, 1998
  • Chiang Mai University, B. Eng., 1993

Research Interests

  • Marketing and firm performance
  • New product development

Selected Publications

  • Hirunyawipada, Tanawat and Audhesh K. Paswan (2012), “Effects of team cognition and constraint on new product ideation,” to appear in Journal of Business Research.
  • Hirunyawipada, Tanawat, Michael Beyerlein, and Charles Blankson (2010), "Cross-functional integration as a knowledge transformation mechanism: Implications for new product development," Industrial Marketing Management, 39 (4), 650-60.
  • Troy, Lisa C., Tanawat Hirunyawipada, and Audhesh K. Paswan (2008), “Cross-Functional Integration and New Product Performance: An Empirical Analysis and Findings,” Journal of Marketing, 72 (November), 132-146.