Tanawat Hirunyawipada

Assistant Professor
Full-Time Faculty
School of Business Administration: Management and Marketing, International Business

  • Location: Miriam Hall 613
  • Phone: 937-229-3721
  • Email: Contact

Courses Taught

  • MKT 440 - Global Marketing
  • MBA 639 - Global Marketing


  • University of North Texas, PhD.
  • National Institute of Development Administration, MBA
  • Chiang Mai University, B. Eng.

Research Interests

  • Marketing strategy
  • Marketing and firm performance
  • New product development

Selected Publications

  • Hirunyawipada, Tanawat and Audhesh K. Paswan (2013), “Effects of Team Cognition and Constraint on New Product Ideation,” Journal of Business Research, 66 (November), 2332–2337.
  • Hirunyawipada, Tanawat, Michael Beyerlein, and Charles Blankson (2010), "Cross-functional integration as a knowledge transformation mechanism: Implications for new product development," Industrial Marketing Management, 39 (4), 650-60.
  • Troy, Lisa C., Tanawat Hirunyawipada, and Audhesh K. Paswan (2008), “Cross-Functional Integration and New Product Performance: An Empirical Analysis and Findings,” Journal of Marketing, 72 (November), 132-146.
  • Hirunyawipada, Tanawat and Audhesh K. Paswan (2006), “Consumer Innovativeness and Perceived Risk: Implications for High Technology Product Adoption,” Journal of Consumer Marketing, 23 (4), 182–198.