Recent Posts
Showing results for: Management & Marketing
1.27.2026
AI in the Business Classroom: Turning Social Media Students Into Human-First
Marketers
What happens when you pair AI’s speed with human creativity? University of Dayton’s School of Business Administration marketing students are finding out as they partner with Brooks Running to redefine social media strategy. Read how our business students are building resume-ready AI skills for a rapidly changing world.
1.21.2026
UD Students Dominate Flyer Pitch Elevator
Round
UD students took center stage at Flyer Pitch, earning top awards, prize money and real-world credibility while showcasing the power of the School of Business Administration’s nationally ranked, hands-on entrepreneurship program.
11.17.2025
BIZ 202: Building Confidence and
Connections
When sophomore Lexie Kane switched her major to business, she wasn’t sure where she’d land. Two semesters later, she’s running social content for Preview Your I Do, a sub-brand of Be All Inclusive, a destination wedding company.
10.21.2025
March’s Digital Marketing
Madness
This spring, some UD students were watching March Madness games while four were practicing their skills for another bracket-style competition, the National Collegiate Digital Marketing Championship.
10.14.2025
Faith, Festivities and Family for
Christmas
Catie Dusenberry doesn’t just anticipate Christmas on Campus — she helps orchestrate it. The senior finance and marketing major knows it is so much more than a holiday event at UD. So much more work, for one thing. And she loves it.
10.6.2025
Digging Deeper at Dayton: How SBA Faculty Champion Undergraduate
Research
At University of Dayton’s School of Business Administration, curiosity drives everything. If you’re a “why?” kind of student, here’s how SBA faculty help undergraduates develop real analytical skills and transform personal interests into publishable research.
10.1.2025
A Real
Recommendation
When Madelyn Allor ’19 couldn’t find local fare on a business trip, she saw an opportunity to create Reco, an app for location-based recommendations. That entrepreneurial spirit runs in her family, but she credits UD for encouraging her go-getter attitude.
9.30.2025
UD internship bridges communication, technology at Digital Transformation
Center
A summer internship allowed communication major Campbell Domres to apply her skills in a technology environment.