The chapel logo is the official institutional logo of the University of Dayton. It features the most recognizable symbol of UD and emphasizes our Catholic, Marianist identity. The circle containing the chapel alludes to our inclusive community and our holistic, integrated approach to learning.
Individual offices, programs and departments should not maintain logos or marks outside the chapel logo. Units can personalize the logo for their area by using a secondary or tertiary lockup.
All proposed uses of University of Dayton trademarks on products must receive prior written approval, which will be given at UD's sole discretion.
All uses of University of Dayton trademarks and logos must comply with the University's brand guidelines; logo color, clearspace and size requirements; and logo usage guidelines.
In general, the chapel icon and words "University of Dayton" should always appear together. There are specific situations in which the chapel icon may be used on its own; however you must obtain prior approval from University Marketing.
University of Dayton trademarks and logos may not be altered in any way. This includes, but is not limited to:
All uses of University of Dayton trademarks on products must incorporate the appropriate trademark designation symbols, that is, either ® or ™.
University of Dayton trademarks and logos may not be used in conjunction with the name and/or trademark of any other entity without the prior written permission of that entity and the University of Dayton's trademark team. The University of Dayton's approval will be contingent on the other entity granting permission as well.
If permission is granted by the trademark team to use both a UD trademark/logo and another entity's trademark, the UD trademark/logo must be distinct and separate from the other entity's trademark, and UD's trademark/logo must not be overshadowed or otherwise diminished in comparison to the other entity's trademark.
Such dual use – of a UD trademark/logo in conjunction with another entity's trademark – will only be approved where there is a compelling institutional interest in allowing such a use.
UD trademarks and logos may not be used in any way that suggests or implies the University of Dayton's endorsement of other organizations, companies, products, services, political parties or views, or religious organizations and beliefs (other than Catholicism and/or the Marianist tradition). Exceptions may be made where there is a compelling institutional interest in allowing such a use; such exceptions must be granted in writing by the trademark team.
UD trademarks and logos may not be used in any way that discriminates or implies discrimination against any persons or groups based on age, race, color, creed, religion, ancestry, national or ethnic origin, sex/gender, sexual orientation, disability, genetic information, military status, veteran status, familial status or any other protected category under applicable local, state or federal law, ordinance or regulation, or in any other way that would be a violation of the University of Dayton's nondiscrimination and anti-harassment policy and associated processes.
The University of Dayton will not approve the use of UD trademarks and logos in connection with products or designs that present an unacceptable risk of liability or could be harmful to the mission or image of the University. Such unacceptable uses include but are not limited to the following:
Any and all uses of the names, numbers, and/or images of University of Dayton student athletes must comply with University policies and NCAA regulations.
There are four approved color variations: full color (red/blue), single color (blue), black and knockout (white). Please be aware that the knockout (white) logo is not an inverted black logo. If you are using the knockout (white) logo, you must request the separate white logo file.
As a quick trick for checking if the logo color is correct: Our faith is our guiding light, so the chapel and cross should always be the lightest element in the design.
There are three approved logo formats: primary, vertical and horizontal.
The primary logo should be used whenever possible. It works particularly well in horizontal spaces but can appear in square spaces, as well.
The vertical logo fits well in square or vertical spaces. It also works best for embroidering shirts, hats, etc.
The horizontal logo can be used in narrow spaces, if the primary logo won't fit.
Lockups pair the University logo with the name(s) of other entities, such as schools, centers, institutes and departments. Depending on length, the unit name can span one, two or three lines.
Lockups can use the primary or vertical format; unit names may not be added to the horizontal logo.
The lockup can be two color (red/blue), all blue, all black or all white. In all color variations, the chapel and cross should be depicted in white.
The vertical lockup works best for embroidery on shirts, hats, etc.
Unit names appear below the University's name.
Unit and subunit names appear below the University's name.
