Motto, Colors, University Seal, Coat of Arms and Indicia Policy
Motto, Colors, University Seal, Coat of Arms and Indicia Policy
Purpose
To provide guidance to the University community about the use, meaning and/or purpose of identifying marks, motto, and colors of the University.
Scope
All members of the University community and anyone outside the University desiring to use the University’s motto, colors, seal, coat of arms, or other indicia.
Policy History
Effective Date: October 2, 1975
Approval: March 26, 2025
Policy History:
- Approved in Original Form: October 2, 1975
- Approved as Amended: October 25, 1993
- Approved as Amended: June 12, 2000
- Approved as Amended: May 16, 2016
- Approved as Amended: March 26, 2025
Maintenance of Policy: University President
Policy
1. The Seal of the University shall be in the form indicated in the Appendix and shall be used for the authentication of deeds, contracts, and other legal instruments in the formal conduct of the corporate business of the University. The Seal shall only be used for these purposes.
2. The Coat of Arms of the University shall be in the form indicated in the Appendix and shall be attached to diplomas and similar instruments requiring authentication in the conduct of the academic affairs of the University. The Coat of Arms shall only be used for these purposes.
3. Pro Deo et Patria (For God and Country) is the motto of the University, a motto which indicates the twofold duty all have of serving both God and neighbor. Patria, translated, means “native land” but it should be interpreted as embracing the whole world. The motto appears on the Coat of Arms and on the Seal of the University.
4. The combination of blue and red are the University colors, representing the theme of devotion to Mary and loyalty toward country.
5. Other University indicia or identifying features, such as marks and logos, may only be used with written permission (such as a license) and/or in accordance with applicable University policies and guidelines.
Reference Documents
1. University of Dayton Code of Regulations
3. Usage Guidelines for University of Dayton Trademarks and Logos