Web Privacy Policy
Purpose
This policy demonstrates the University of Dayton’s commitment to privacy and security, as well as discloses all procedures related to information gathering and dissemination practices. The following discloses information gathering and dissemination practices for select University of Dayton (UD) websites and associated media and services at the University of Dayton.
Scope
This policy is intended to cover UD's two public-facing websites, www.udayton.edu and udri.udayton.edu.
Policy History
Effective Date: August 2008
Approval: December 2, 2025
Policy History:
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Approved in original form: August 2008
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Approved as amended: December 17, 2015
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Approved as amended: December 2, 2025
Maintenance of Policy: Vice President and Chief Information Officer, University of Dayton Information Technologies (UDit)
Definitions
For the purposes of this policy, "us," "we," and "our" refers to the University of Dayton and/or UD employees, both as representing the aforementioned websites covered by this policy; "you" and "your" refers to you as an individual user of such a website.
Policy
Information UD Gathers and Uses
The majority of public information and services on our websites are offered without the gathering of any personally identifiable information from you.
Information Provided by You Directly to Us
The gathering of personally identifiable information by our websites is required in certain instances. Those instances may include: submitting certain online forms for registration, application or related activities; or contacting us; or information requests. You will always be aware when we are gathering your personally identifiable information, as you will be entering and/or submitting that information through an online form and/or similar method. Your personally identifiable information may be used by us to provide information and services.
Information Provided by You to Divisions of UD
In certain instances, personally identifiable information that you provide and/or have provided to certain divisions of UD, for other activities such as applying for admission, registering for courses, etc., may be used by us to better serve you. In all such instances, personally identifiable information is provided and used within appropriate guidelines, and only to the extent to which it is necessary in your ability to use our websites, and/or for us to provide you with information, services, and marketing. Your personally identifiable information may be used by us to provide information, services, and marketing.
Information Gathered from You Passively by Us
UD websites passively gather information about you. Such passive gathering may not be readily noticeable to you, and may include, but not be limited to: IP Address, domain from which you access the Internet, individual pages accessed within a UD website, access and session times, environmental variables such as web browser, platform and operating system, the URL from which you came and the URL you visit when leaving. This information is gathered and analyzed to enhance our websites, detect problems, determine trends, maintain security and, overall, to assist us in improving the offering of information, services, and marketing. This information is generally non-personally identifiable, however, may be combined with personally identifiable information to better provide information, services, and marketing.
UD leverages Google Analytics and Google Analytics Advertising Features. This includes the Google Ads platform. Your data is shared between our Google Analytics account and Google Ads account so that we can use additional advertising features such as remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting.
You can opt-out of Google Analytics Advertising Features through Google’s My Ad Center or the Data & Privacy screen on your Google Account.
Cookies
To enhance the information and services provided, many of our websites utilize "cookies."
Cookies are small text files we place on your computer, associated with your computer’s web browser. These cookies do not and will never contain personally identifiable information; however, information stored in these cookies may be linked to personally identifiable information gathered in a manner as previously indicated.
As you browse University of Dayton sites, advertising cookies may be placed on your computer so that we can understand what you are interested in. Our display advertising partners then enable us to present you with advertising on other sites based on your previous interaction with University of Dayton.
Information UD Disseminates to Others
In certain instances, certain instances, in order to provide information and services, we may disseminate both non-personally and personally identifiable information to any UD division, office, and/or official. Such instances in which we disseminate information may not be readily noticeable to you, and may include, but not be limited to: submitting certain online forms for registration, application or related activities; or electing interests or preferences; or information requests. In all such instances, personally identifiable information is disseminated and used within appropriate guidelines, and only to the extent to which it is necessary in our ability to provide information and services, and/or the ability of any UD division, office, and/or official to do the same.
Information Disseminated by Us to Strategic Partners and Others
In certain instances, we may disseminate to strategic partners and others outside UD both non-personally and personally identifiable information for research, presentation, and/or to provide information, services, and marketing. In such instances information will be provided only to the extent to which it is necessary in our ability to provide information and services, and/or the ability of our strategic partners and others to do the same.
No SMS opt-in data will be shared with third parties/affiliates for their direct marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Security
To protect the loss, misuse, theft, or otherwise unauthorized access of personally identifiable information, as well as the overall integrity of all information and services offered, our websites and associated systems maintain stringent security measures.
We take reasonable technical, contractual, administrative, and physical security steps to protect personally identifiable information and associated systems. We use Transport Layer Security (TLS) encryption technology to further protect your personally identifiable information.