The University of Dayton and The Entrepreneurs Center today unveiled “The Hub at the Arcade,” a student-designed brand for their joint venture at the downtown Arcade that will serve as a center for innovation in the region.

The Hub will fuel economic growth and spark creativity by bringing together faculty, staff and students from the University plus comprehensive entrepreneurial support services in thousands of square feet of working space for local startups.

“The Hub at the Arcade brand connects to the mission of this space,” said Vincent Lewis, director of the University’s Crotty Center for Entrepreneurial Leadership and president of the Arcade Innovation Hub LLC. “It conveys a sense of place, community and progress — a focal point for the region’s startup ecosystem that looks to the future while respecting our city’s history.”

The design by University graphic design senior Megan Lewis of Dayton pulls its colors from the cornucopias that line the inside of the Arcade’s rotunda. The cornucopias are original to the building.

“We continue to see incredible momentum among Dayton entrepreneurs,” added Scott Koorndyk, president of The Entrepreneurs Center. “The Hub brand and purpose will bolster opportunities for innovators to launch their ideas, grow their businesses, and drive prosperity in the region. The Hub brand is, by design, modern and forward-looking; at the same time it connects to the historic setting of the Arcade.” 

More information on The Hub is available in this video and on the University’s website.