Chun Zhang

Dr. Chun Zhang is an Associate Professor of Marketing and the J. Robert Berry Fellow in the Department of Management and Marketing at the University of Dayton. She serves on the Editorial Board of the Journal of Business Research, Journal of Product & Brand Management, and Marketing Education Review. Her research explores brand hate, branding, service marketing, AI in service marketing, cross-cultural marketing, and judgment and decision making.

Her work has been featured in the Journal of Business Research, Journal of Retailing and Consumer Services, Annals of Tourism Research, Journal of Product & Brand Management, Journal of Consumer Marketing, International Journal of Information Management, etc.

• MKT 301 - Principles of Marketing
• MKT 450 - Buyer Behavior and Market Analysis
• MBA 531 - Principles of Marketing
• MBA 634 - Consumer Behavior

• Concordia University, PhD (Marketing)
• Lingnan University, M. Phil. (Business)
• University College Dublin, M. Sc. (Marketing)
• Jiangxi Normal University, BA (Business Administration)

• Li, Yaoqi, Ye Zhang, Chun Zhang, Lixin Peng, and Shuang Sara Ma (2024), “You are not alone: Heal the P2P accommodation guests with digitally displayed close relationships,” Hospitality and Tourism Management. 61(December), 145-155. (Impact factor: 5.959, A in ABDC list)
• Zeng, Xinying, Yaoqi Li, Chun Zhang, and Xueru Yang (2024), “Sustainable entrepreneurship in tourism: The interaction between tourism enterprise and community,” Journal of Hospitality and Tourism Management. 60(1-2), 429-440. (Impact factor: 5.959, A in ABDC list)
• Liang, Xiaoning, Chenyue Qi, Chun Zhang, and Yaoqi Li (2024), “Psychological ownership and users’ continuous usage of domestic vs. foreign mobile payment apps: A comparison between China and the US,” Journal of Business Research. 174(March), 114517. (Impact factor: 7.55, A in ABDC journal quality list)
• Li, Yaoqi, Zhengren Chen, and Chun Zhang (2023), “Is the salesperson persuasive enough? The role of the tourists' perceived time adequacy and processing fluency,” Tourism Management Perspectives. 48(September), 101168. (Impact factor: 7.608, A in ABDC list)
• Fang, Shujie, Yaoqi Li, Chun Zhang, Lulu Ye (2023), “Speech VS. Writing: The influences of WOM communication on tourism experience storytellers,” Journal of Tourism and Hospitality Management. 54(March), 521-530. (Impact factor: 5.959, A in ABDC list)
• Attiq, Saman, Muhammad Junaid Shahid Hasni, and Chun Zhang (2023), “Antecedents and Consequences of Brand Hate: A Study of Pakistan’s Telecommunication Industry,” Journal of Consumer Marketing. 40(1), 1-14. (Impact factor: 2.313, A in ABDC journal quality list)
• Ma, Shuang, Xiaodie Ling, Chun Zhang, and Yaoqi Li (2023), “Does physical attractiveness facilitate customer citizenship behaviors? Cross-cultural evidence from the peer-to-peer economy,” International Journal of Information Management. 70(June). (Impact factor: 18.958, A* in ABDC journal quality list)
• Abbasi, Amir Zaib, Muhammad Shahzeb Fayyaz, Ding Hooi Ting, Maira Munir, Shahid Bashir, and Chun Zhang (2023), “The moderating role of complaint handling on brand hate in the cancel culture,” Asia-Pacific Journal of Business Administration. 15(1), 46-71. (Impact factor: 3.25)
• Fang, Shujie, Chun Zhang, and Yaoqi Li (2022), “Can beauty save service failures? The role of recovery employees’ physical attractiveness in the tourism industry,” Journal of Business Research. 141(March), 100-110. (Impact factor: 7.55, A in ABDC journal quality list)
• Li, Yaoqi, Chun Zhang, Lori Shelby, and Tzung-Cheng Huan (2022), “Customers’ self-image congruity and brand preference: the moderated mediation model of self-brand connection and self-motivation,” Journal of Product & Brand Management. 31(5), 798-807. (Impact factor: 4.335, A in ABDC journal quality list)
• Zhang, Chun, and Michel Laroche (2020), “Brand Hate: A Multidimensional Construct,” Journal of Product & Brand Management. 30(3), 392-414. (Impact factor: 4.335, A in ABDC journal quality list)
• Fang, Shujie, Chun Zhang, and Yaoqi Li (2020), “Physical Attractiveness of Service Employees and Customer Engagement in Tourism Industry,” Annals of Tourism Research. 80, 102756. (Impact factor: 9.011, A* in ABDC journal quality list)

• Dugan, Riley, Chun Zhang, James Kellaris, and Ric Sweeney (2019), “Taming the Elephant in the (Class) Room: Exploring Root Causes of Student Boredom,” Marketing Education Review. 29(4), 220-35. (Impact factor: 1.65)
• Li, Yaoqi, Chun Zhang, and Michel Laroche (2019), “Is Beauty a Premium? A Study of the Physical Attractiveness Effect in Service Encounters,” Journal of Retailing and Consumer Services, 50, 215-25. (Impact factor: 7.135, A in ABDC journal quality list)
• Laroche, Michel, Chun Zhang, and Alice Sambath (2018), “Understanding Cosmopolitanism and Brand Origin Recognition Accuracy: The Moderating Effect of Need for Cognition,” Journal of Promotion Management, 24(4), 441-58. (Impact factor: 2.36)
• Zhang, Chun, Michel Laroche, and Marie-Odile Richard (2017), “The Differential Roles of Verbs, Nouns, and Adjectives in English and Chinese Messages Among Bilingual Consumers,” Journal of Business Research, 72(March), 127-35. (Impact factor: 7.55, A in ABDC journal quality list)