Yue Pan

Yue Pan (Ph.D., University of Georgia) is a professor of marketing at the University of Dayton. She has published articles in journals including Journal of Retailing, Psychology & Marketing, Journal of Business Research, Journal of Business Ethics, European Journal of Marketing, Journal of Macromarketing, Journal of Retailing & Consumer Services, Journal of International Consumer Marketing, Journal of Marketing Education, among others. 

• MKT 301: Principles of Marketing
• MKT 421: Advertising
• MKT 450: Buyer Behavior and Marketing Research
• MKT 440: Global Marketing
• MBA 639: Special Topics in Advertising
• MBA 630: Marketing Essentials

• Retailing
• Meta-Analysis
• Corporate Social Responsibility
• Cultral Aspects of Consumer Behavior

• University of Georgia, PhD (Business Administration), 2003
• University of Georgia, MS (Statistics), 2003
• Tsinghua University, ME (Management Engineering), 1998
• Tsinghua University, BA (English), 1996
• Tsinghua University, BE (Management Engineering), 1996

• Hirunyawipada, Tanawat, Mohammadali Zolfagharian, Yue Pan, and Malika Chaudhuri (conditionally accepted), The Interactive Effect of Physician–Hospital Organization and External Environment on Patient Satisfaction,” Journal of Marketing Research.
• Chaudhuri, Malika, Tanawat Hirunyawipada, Yue Pan (2025). “Managing pharmaceutical promotion mix in the rise of social media.” Psychology & Marketing, 42(3), 702-726.
• Chaudhuri, Malika, Tanawat Hirunyawipada, Yue Pan (2024). “How Promotion Mix Helps Sustain Brand Sales during Market Transitions: Insights from the Pharmaceutical Industry.” European Journal of Marketing, 58(11), 2508-2538
• Pan, Yue, Kathrin Hanek, and Lujun Su (2023). “Editorial: Application of Psychological Theories to the Study of Consumer and Organizational Behavior in a Post-Pandemic World.” Frontiers in Psychology, Vol. 14.
• Pan, Yue (2022). “Retail Crowding and Its Impact on Shoppers’ Patronage Behavior.” Pathways to Research in Business and Economics, 1-14.
• Hirunyawipada, Tom, and Yue Pan (2020), “When Will Going Green Enhance Firm Performance?” Journal of Marketing Theory and Practice, 28(3), 226-241.

• Su, Lujun, Yue Pan, and Xiaohong Chen (2017), “Corporate Social Responsibility: Findings from the Chinese Hospitality Industry.” Journal of Retailing and Consumer Services, 34, 240-247.
• Pan, Yue and Jason Q. Zhang (2014), "The Composition of the Editorial Boards of General Marketing Journals." Journal of Marketing Education, 36(1), 33-44.
• Pan, Yue and John Sparks (2012), “Predictors, Consequence, and Measurement of Ethical Judgments: Review and Meta-Analysis.” Journal of Business Research, 65(1), 84-91.
• Xie, Frank, Jane Cai, and Yue Pan (2012), “Perceived and Implicit Ranking of Academic Journals: An Optimization Choice Model.” Journal of Education for Business, 87(5), 266-274.
• Pan, Yue, Simon Sheng, and Frank Xie (2012), “Antecedents of Customer Loyalty: An Empirical Synthesis and Reexamination.” Journal of Retailing & Consumer Services, 19(1), 150-158.
• Pan, Yue and Jason Q. Zhang (2011), “Born Unequal: A Study of Perceived Persuasiveness of Online Consumer Product Reviews.” Journal of Retailing, 87(4), 598-612.
• Pan, Yue and Carl Chen (2011), “Author Affiliation Index: A New Approach to Marketing Journal Ranking.” Marketing Education Review, 21(3), 275-287.
• Pan, Yue and Jennifer Siemens (2011), “The Differential Effects of Retail Density: An Investigation of Goods versus Service Settings.” Journal of Business Research, 64(2), 105-112.
• Pan, Yue, Xuebao Song, Ayalla Goldschmidt, Warren French (2010), “A Cross-Cultural Investigation of Work Values among Young Executives in China and the U. S.” Cross Cultural Management: An International Journal, 17(3), 283-298.
• Sparks, John R. and Yue Pan (2010), "Ethical Judgments in Business Ethics Research: Definition and Research Agenda," Journal of Business Ethics, 91(3), 405-418.
• Sheng, Shibin and Yue Pan (2009), “Bundling as a New Product Introduction Strategy: The Role of Brand Image and Bundle Features,” Journal of Retailing & Consumer Services, 16(5), 367-376.
• Kwak, Hyokjin, George Zinkhan, Yue Pan, and Trina Andras (2008), “Consumer Communications, Media Use and Purchase via the Internet: A Comparative, Exploratory Study,” Journal of International Consumer Marketing, 20 (3/4), 55-68.
• Sheng, Shibin, Yeqing Bao, and Yue Pan (2007), "Partitioning or Bundling? Perceived Fairness of the Surcharge Makes a Difference," Psychology & Marketing. 24(12), 1025-1041.
• Pan, Yue, George Zinkhan, and Simon Sheng (2007), “The Subjective Well-Being of Nations: A Role for Marketing?” Journal of Macromarketing, 27 (4), 360-369.
• Pan, Yue and George Zinkhan (2006), “Exploring the Impact of Online Privacy Disclosures on Consumer Trust,” Journal of Retailing, 82 (4), 331-338.
• Pan, Yue and George Zinkhan (2006), “Determinants of Retail Patronage: A Meta-Analytical Perspective,” Journal of Retailing, 82 (3), 229-243.
• Song, Ji Hee, George Zinkhan, and Yue Pan (2005), “Young Shoppers’ Experiences with E-Shopping,” International Journal of Internet Marketing & Advertising, 2(3), 219-236.
• Dixit, Ashutosh, Karin Braunsberger, George Zinkhan, and Yue Pan (2005), "Information Technology-Enhanced Pricing Strategies (ITEPS): Implications for Public Policy and Social Welfare," Journal of Business Research, 58(9), 1169-1177.
• Pan, Yue and George Zinkhan (2004), "Netvertising Characteristics, Opportunities and Challenges: A Research Agenda," International Journal of Internet Marketing & Advertising, 1(3), 283-299.