Dr. Andrew Edelblum is an Assistant Professor of Marketing in the Department of Management and Marketing at the University of Dayton. His research examines how consumers and organizations respond to the cultural, digital, and political changes unfolding around them. In particular, he studies how identity, morality, technology, and social context shape the ways people evaluate brands, engage with online platforms, and make marketplace decisions. His work has appeared in journals including the Journal of the Academy of Marketing Science, Psychology & Marketing, the European Journal of Marketing, and the Journal of the Association for Consumer Research.
In the classroom, Dr. Edelblum teaches marketing research and social media marketing, where he helps students turn everyday curiosity into thoughtful research and practical insight. His courses frequently involve projects with real organizations, and he enjoys mentoring students as they develop original research of their own. He also creates short-form videos that make marketing research more accessible by connecting consumer psychology to branding, social media, and pop culture. Outside of work, he can be found barreling through a 7am run, attending a live show, playing Nintendo games, or scrolling considerably further than any reasonable person should.