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Master Class: Self-Publish Like a Pro

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1:00 PM to 4:30 PM ET In Person Erma Bombeck Writers' Workshop

In this pre-workshop session, you will learn a step-by-step guide to taking control of your publishing journey and turning your manuscript into a professionally designed book that sells from a New York Times and USA Today best-selling self-published author. Cost: $75 for EBWW attendees (value $400). Register by Dec. 1 for a bonus 15-minute “ask me anything” phone consultation with Eva Lesko Natiello (value $50). Registration is currently limited to 2026 EBWW attendees. A registration link will be sent to you in your confirmation email.

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Erma Bombeck Writer Workshop Continuing Education English
Campus and Community College of Arts and Sciences
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Calendar 2026-03-26T13:00:00 2026-03-26T16:30:00 America/New_York Master Class: Self-Publish Like a Pro In this pre-workshop session, you will learn a step-by-step guide to taking control of your publishing journey and turning your manuscript into a professionally designed book that sells from a New York Times and USA Today best-selling self-published author. Cost: $75 for EBWW attendees (value $400). Register by Dec. 1 for a bonus 15-minute “ask me anything” phone consultation with Eva Lesko Natiello (value $50). Registration is currently limited to 2026 EBWW attendees. A registration link will be sent to you in your confirmation email. Erma Bombeck Writers' Workshop

Self-Publish Like a Pro: From Manuscript to Marketplace

The publishing landscape is changing rapidly, and Amazon’s latest algorithm updates are reshaping how books are discovered. Strategies that worked even six months ago are no longer enough. In this master class, Eva Lesko Natiello, a successful self-published author, pulls back the curtain on what’s working right now and how you can confidently navigate the shifting market.

Whether you're planning to publish your very first book, you've already self-published and want better results, or you're a traditionally published author looking to diversify and build more control and revenue into your writing career, this class is for you. Authors of all genres will gain more selling power, visibility and readership for their books.

Schedule

Self-Publishing Vs. Other Publishing Paths
  • Why self-publish and how to leverage the points of difference
  • Costs, timelines, budget advice (expenses to avoid)

Book Preparation and Formatting
  • Editing/proofreading
  • Front and back matter best practices/strategies

Book Cover Essentials
  • The most important marketing asset and goal of the cover 
  • Front, back, spine, trim size, keywords and sub-titles vs. taglines

Break

Metadata
  • Sub-title, description, keywords, categories, pseudonym, bio, author page, imprint name, paper and ink color, book’s product page, etc.

Publishing and Distribution
  • Amazon KDP, IngramSpark, Draft2Digital, aggregators, etc.
  • Exclusivity on one platform vs. multiple platforms, ISBNs, format pricing, royalties, global distribution

Uploading Formatted Manuscript and Cover
  • View the back end of KDP to learn how to upload 

Q&A

Eva Lesko NatielloAbout Eva Lesko Natiello

Eva Lesko Natiello is the New York Times and USA Today bestselling author of psychological suspense novels The Memory Box and Following You. Her self-published titles have sold hundreds of thousands of copies worldwide in multiple languages. As a self-publishing and book marketing expert, Eva has coached hundreds of writers — from beginners to career authors. Her workshops are designed to help writers feel empowered, motivated, savvy and inspired. Natiello’s next release, The Dog Sitter, a witty feel-good romp about one woman’s midlife meltdown and the unexpected turns of self-discovery, will be released in spring 2026.