Strategic Public Relations

This certificate program provides fundamental theories and knowledge to explore ways to effectively manage mutually beneficial relationships within organizations:

• Discussion of the role of values as important factors that affect the publics’ attitudes and behaviors.
• Elective courses explore specific, advanced messaging and communication skills and abilities for public relations practitioners.

The certificate program consists of 12 semester hours of courses.

Additional Information

Visit the Catalog to view additional details about the graduate certificate in strategic public relations, including requirements and course descriptions.

Students seeking admission to any certificate program will satisfy the following requirements based upon academic standing:

1. University of Dayton graduate students with a minimum 3.0 GPA can apply.
2. University of Dayton undergraduate students can apply upon attaining senior standing (90 semester hours) with a minimum 3.5 GPA.
3. Professionals wishing to obtain the certificate only must have completed a bachelor's degree as verified by a transcript when applying to the certificate program.

Notes

• Once admitted, University of Dayton undergraduates may apply these 12 graduate credit towards their undergraduate requirements, depending on the major. Students are strongly encouraged to discuss the matter with their advisors.
• Students may pursue more than one certificate program, however double-counting is not allowed. Students must earn 12 unique credits for each certificate.

Application Process

Create an account in the application portal system. When you select the certificate for which you are applying, any additional requirements and instructions will be provided.

• Business Administration (M.B.A.)
• Digital and Multimedia Communication (Graduate Certificate)
• Health Communication (Graduate Certificate)

Tuition for this certificate is the same as a master's program in the College of Arts and Sciences. Please view graduate tuition for current rates.

To learn if this graduate certificate is eligible for financial aid, please contact Graduate Academic Affairs or Flyer Student Services.