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University Marketing and Communication Policy

University Marketing and Communication Policy


The purpose of this policy is to provide guidance with regards to the creation and disbursement of UD marketing materials.  This policy provides a centralized location for coordination and approval to ensure all marketing materials and communications are consistent with the University’s approved brand and the Catholic Marianist mission and identity.


This policy applies to all faculty, staff and students.

Policy History

Effective Date:  May 14, 2016

Approval: May 14, 2016

Policy History: 

  • Approved in original form: May 14, 2016

Maintenance of Policy: Marketing and Communications


All marketing and communications, print and digital, must adhere to University-approved branding guidelines. All content owners throughout the University are responsible for ensuring the accuracy and appropriateness of the communications coming from their respective areas. Marketing and communications to prospective students and families should be coordinated/approved through Enrollment Management and Marketing. Marketing and communications to alumni/donors should be coordinated/approved through Advancement. 

Marketing and communications must align with the University's Catholic, Marianist mission and identity, must respect the dignity and privacy of all members of the University community, and must not violate standards of behavior and conduct as outlined in the Policies and Procedures Handbook for employees or the Student Handbook for students. Failure to observe these standards of behavior will result in disciplinary action in accordance with the University's policies and procedures. 

Reference Documents

1.  University of Dayton Branding Guidelines

2.  University of Dayton Social Media Guidelines


For questions relating to the University policies of Marketing and Communications, please contact:

Kim Lally, Executive Director of University Marketing