Preparation of Student Recruitment Publications and Other Information on Departmental Programs Policy

Purpose

To provide consistency in university-wide marketing efforts and communications.

Scope

All campus units.

Policy History

I. Effective Date: November 22, 1993

II. Approval: March 18, 2014

III. History:

• Approved in its original form: November 22, 1993
• Approved as amended: June 26, 2000 
• Approved as amended: March 18, 2014

IV. Maintenance of Policy: University Marketing and Communications

Policy

All communications to external audiences or to a university-wide internal audience must be in consistent with the University of Dayton brand. All communications must first be submitted through marketing services within the Office of Marketing and Communication to ensure that the project fits the University's strategic vision and priorities of enhancing the national reputation of the University. A needs analysis will be conducted at the time of inquiry.

Reference Documents

1. University Marketing and Communications “Brand Guide”
2. University Marketing Project Request Form