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March In the News

The University's political and elections experts rose to the challenge in March as the eyes of the nation looked upon Battleground Ohio for the Ohio primary. The University also received widespread national and even international attention for a library book a former student returned nearly 50 years later. Research looking at Latinas in the Catholic Church, making pipelines safer, immigration and celebrities doing humanitarian work also put the University in the national media spotlight.

Highlights for March are below, but you can click here to view links to all of the University's media coverage for the month. The total value of March's coverage is an estimated $6.15 million with an estimated reach of 791.6 million people.

Including March, the total perceived advertising value of the University's media coverage for fiscal year 2016 is at least $45.9 million. The potential audience reached is at least 10.24 billion. Media in states and countries other than Ohio and the U.S. have mentioned the University at least 2,768 times. Monthly and cumulative figures are based on Meltwater media monitoring service data.

March figures do not include a perceived ad value of at least $6.36 million and potential audience of at least 2.2 billion from the University of Dayton's participation in the NCAA Division I Men's Basketball Championship, including the First Four.

Regional, National and International

Media continued to turn to our faculty to discuss Election 2016. Highlights include political science department chair Grant Neeley's interview with Westwood One Radio about Ted Cruz and the Ohio primary; political science Dan Birdsong's interviews with Deutsche Welle, Germany's international broadcaster, and Public News Service, which manages independent news services in 36 states; and associate professor of political science Nancy Martorano Miller's interview with Sinclair Broadcasting Group that ran in nearly 100 outlets. Westwood One reaches 245 million people each week through 454 stations in 90 U.S. media markets. Stations in Seattle, Portland, Dallas and Washington, D.C., among others, ran this interview. Click here for all of the University of Dayton's political experts' interviews.

More than 2,600 outlets picked up The Associated Press story about a student returning a library book nearly 50 years later. All three local TV stations and nearly 60 more nationwide also did stories. The story also received coverage in Ireland and England. Nearly 8,000 people shared the story on social media.

Alexandra Budabin, an adjunct professor of political science who studies celebrities and humanitarian work talked to The New York Times about the actors in Game of Thrones, the epic fantasy series featuring story lines about civil war and banishment, using the popularity of their HBO series to raise money for real-life victims of conflict and exile.

More than 100 outlets nationwide picked up the Salt Lake City Deseret News story — "How to bridge the gap between faith and finance" — that mentioned the University among the Catholic institutions that have divested from fossil fuels.

Terrorism and human rights expert Mark Ensalaco talked to WLW's Bill Cunningham about the attacks in Belgium. Ensalaco also did interviews for local TV stations WHIO and WDTN. WBIV in Buffalo picked up the WDTN story. Click here for the interviews.

Religious studies professor Dennis Doyle commented about Pope Francis' decree that women can take part in the Catholic Church's Holy Thursday foot-washing ritual in a Washington Post story.

C21 Resources Spring 2016 — The Treasure of Hispanic Catholicism quoted Neomi DeAnda, assistant religious studies professor, about Latina women in the Catholic church.

WVXU-FM, Cincinnati's NPR affiliate did a feature on the Vision Lab, which included interviews with Director Vijayan Asari and students.

Coal, Corn & Country, a website based in central Pennsylvania, did a Q&A with Jamie Longazel, associate sociology professor and University of Dayton Human Rights Center fellow, about his book Undocumented Fears: Immigration and the Politics of Divide and Conquer in Hazleton, Pennsylvania.

Environmental law professor Blake Watson talked to Inside Energy about fracking and "Oklahoma Earthquakes: Who Pays?"

The Columbus Dispatch quoted Janet Herrelko, math education associate professor, about the state of Ohio closing its Distance Learning Clearinghouse where teachers can find online lessons. picked up The Washington Post story "America's Once Magical, Now Mundane, Love Affair With Cars" from September that quoted auto historian John Heitmann.

Historian Larry Schweikart appeared on Fox News to discuss how rock 'n' roll helped bring down communism.

Cincinnati NPR affiliate WVXU-FM, the Dayton Daily News, the Dayton Business Journal and all three Dayton TV stations did stories about the University's announcement to launch an $11 million student housing project. You can read the stories here.

Dayton-area Media

For all local coverage in March, click here.

Multiple Outlets

All three local TV stations, the Dayton Daily News and the Oakwood Register interviewed Rodney Chatman, executive director of public safety and police chief; Chris Schramm, dean of students; and Mike Brill, president of the Student Government Association; about preparations for St. Patrick's Day and NCAA tournament celebrations on campus.

All three local TV stations and the Dayton Daily News did stories about car-sharing service Zipcar coming to campus.

Dayton Daily News

March 3: University of Dayton Dietetics, "Mobile food markets to take on Dayton's food deserts."

March 7: Jeff Morris, School of Law, bankruptcy.

March 14: Jennifer Dalton, School of Education and Health Sciences, "The truth about gluten-free grains."

March 16: Richard Saphire, School of Law, U.S. Supreme Court nomination.

March 18: Tom Hagel, School of Law, local murder case.

March 19: Bob Taft, political science, GOP convention.

March 19: Dan Birdsong, political science, Ohio primary.

March 22: Richard Stock, Business Research Group, historic theater renovation.

March 25: Tom Skill, UDit, and Susan Brenner, School of Law, cybercrime and cyberwarfare.

March 28: Diana Cuy Castellanos, School of Education and Health Sciences, "We aren’t doing enough to make the school lunch program healthier."

March 30: Center for Catholic Education award.


March 2: Dan Birdsong, political science, Election 2016.

March 3: Darden Bradshaw, art and design, Living Glass exhibit.

March 7: Jason Eckert, career services, Dayton Public Schools teacher recruiting.

March 10: Dan Birdsong, political science, Ohio primary commercials.

March 10: Randy Sparks, marketing, Bernie Sanders.

March 16: Dan Birdsong, political science, Ohio primary.

March 21: Tom Hagel, law, Barton case.


March 2: Leslie Picca, sociology, racism.

March 16: Grant Neeley, political science, Ohio Gov. John Kasich's chances in GOP presidential race.

Dayton Business Journal

March 10: Larrell Walters, UDRI, research.

March 25: John Weber, School of Engineering, Ohio Means Internships & Co-Ops program.


March 9: "Latino Art of the Midwest: Into the 21st century."