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A great year for news: 2020-21

The University achieved an estimated $9.64 million of earned media coverage in 2020-21, with an estimated reach of 7.68 billion people in fiscal year 2021. Media in markets outside Dayton mentioned the University at least 3,168 times, for stories on a wide range of topics including Election 2020, airport living and grasshoppers.

Highlights included an article on people who live in airports by history professor Janet Bednarek for The Conversation, which attracted more than 1.3 million readers, and an Associated Press story, "Western drought brings another woe: voracious grasshoppers" with quotes from biologist Chelse Prather's, ran at least 748 times in every state except Alaska.

Twelve faculty shared their expertise on topics surrounding the 2020 presidential election with national and international outlets, including ABC News in Australia, Newsy, Al Jazeera English, USA Today, Crux, Newsweek and "CBS This Morning," among others. Three faculty provided live election night analysis for stations in Dayton and Columbus, Ohio.

Sixteen faculty contributed 21 pieces to the Conversation, a news outlet featuring the expertise and research of academics, pushing the cumulative number of reads for UD Conversation articles to more than 4 million. Read all the faculty articles here.

Other high-profile news outlets featuring UD expertise, students or programs include National Catholic Reporter, National Law Journal, the National Jurist, NBC News, Elle, Vox, Aerospace America, The Hill, CNN, WIRED, The Huffington Post, Catholic News Service, Commonweal, U.S. News & World Report, Axios, America, Bloomberg, Reuters, DIVERSE: Issues in Higher Education and University Business, among others.

"Working with the media often takes considerable time and attention, often on very short notice and outside of normal working hours," Provost Paul Benson said. "We are grateful for those who work with our office of news and communications to share their scholarly expertise and news about our student successes or distinctive programs that help advance the University's academic reputation."

Cumulative figures are based on the Cision media monitoring service data, and do not include broadcast media hits.

Click here for a complete list of media clips for the 2020-21 fiscal year.

To request expert comment for a news story or an interview about a UD program or initiative, email mediarelations@udayton.edu.


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