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UD to support foundation dedicated to enhancing sales education

The University of Dayton School of Business Administration will support sales education across the country as the primary sponsor of the Sales Education Foundation.

The foundation — which has a mission to produce well-trained and ethical graduates pursuing careers in professional selling — provides universities programming, research grants, sales-specific workshops and conferences, and a platform for exchanging ideas and best practices. It also raises awareness of sales careers through a magazine and annual listing of top universities. About 150 universities are recognized by the foundation for having superior programs in professional selling.

“As primary sponsor of the Sales Education Foundation, the University of Dayton solidifies its role as national leader in professional sales education,” said Trevor Collier, interim dean of UD’s business school. “The partnership aligns with UD’s mission as a Catholic, Marianist university to prepare ethical leaders for successful careers in a global business environment. Selling is a critical element of most businesses, so improving the knowledge of career salespersons is important. The work of the foundation is key to ensuring college students, as well as professionals already in their careers, have access to rigorous training that prepares them to be leaders in the field.”

The University’s Fiore Talarico Center for Professional Selling has long been recognized as a Top Sales Program by the Sales Education Foundation. The Center offers a professional laboratory setting where students can practice business-to-business presentations, dedicated faculty, consistent success at national sales competitions, and nearly 100% job placement rate. The center also provides student assessments that predict sales career potential with 95% accuracy. The extensive research underlying this accuracy has been published in five books and two public television specials featuring several of the world’s leading corporate and academic experts

The foundation was created in 2007 by Howard and Sally Stevens, founders of the Chally group, and alumni of the University. Howard holds a bachelor’s degree and master’s in psychology, and Sally holds a bachelor’s in chemistry.

“We chose UD primarily for its commitment and excellence in preparing the sales leaders of tomorrow,” Howard said.

“UD’s sponsorship of the Sales Education Foundation ensures its future beyond our lifetime and will foster its growth with an expanded mission,” Sally added. “We are delighted with the alliance.”

More information on the foundation is available


News and Communications Staff