Sport Management (BSSW)
Where Sports & the Business World Meet
As a UD Sport & Wellness major with a concentration in Sport Management, you'll learn the skills it takes to pursue positions in collegiate and professional organizations, event management and marketing firms, sport media and sales, as well as many areas of entertainment and recreation management.
Coursework includes sport management and business classes. By studying sport management, you'll gain an understanding of facilities, finance, human resource management, law, marketing, media and sales — and how they relate to sports. The program includes a minor in Business Administration.
To gain hands-on experiences and prepare for a successful career, you'll participate in two internships — one on-campus and one off-campus. These experiences are geared toward your future goals in the sport management field.
Our alumni hold positions with collegiate and professional organizations, sport clubs, and athletic federations, as well as public and private recreation. Alumni also work with arenas and convention centers, event management, and all forms of media.
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annual philanthropy tournament
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internship experiences
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$250,000+
raised by Sport Management students to support philanthropy and career development
A High-Quality Education
Making Dreams Come True
Students gain real-world experience in our Sales & Fundraising in Sport class, where they use their skills in sport management and business to help raise funds for a non-profit organization.
Think you have to work in the sports industry after graduating? Not necessarily! See how our Sport Management alumni are prospering in — and out of — the sports industry.
The UD School of Education and Health Sciences, in partnership with the UD College of Arts and Sciences, offers a Sport Communication Certificate. The program is designed to respond to both the needs of students and the trends within sport industries. Sport Management students explore the economic, political, social, and global contexts in which sport culture operates. Conversely, Communication students produce and deliver sport content via television, radio and social media. Acquiring both sets of skills – media production and sport management – is intended to enhance students’ major and promote their marketability in the workplace.
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Visit Campus
Interested in learning more about sport management? We'd love to meet with you. Schedule an academic appointment by contacting sehs_assistant_dean@udayton.edu. You can also choose to schedule a general campus tour and admission presentation.
Leadership in Community Fund
The Gary Mioli Leadership in Community Fund creates a platform for Sport Management students to advocate for 501(c)3 organizations. Students in the Sales & Fundraising in Sport class (HSS 358) participate in an annual Philanthropy Tournament, and the top four students have gifts donated to their respective charities in their names and in honor of Mioli.
Career Enhancement Fund
The John R. Schleppi Sport Management Career Enhancement Fund creates an opportunity for Sport Management students to attend professional conferences and explore career possibilities. Funds are awarded annually to one winner and two runners-up.
Next Steps



$250,000+
raised by Sport Management students to support philanthropy and career development