Na Young Lee

Dr. Na Young Lee is an Associate Professor of Marketing at the University of Dayton. Her research focuses on how frontline service encounters shape customer experiences and firm outcomes. Her work has appeared in the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, Industrial Marketing Management, and other outlets. Her research has been mentioned in The Wall Street Journal and featured on The Academic Minute, an NPR program.

She serves as an associate editor for the Journal of Business Research. Before entering academia, Dr. Lee held marketing roles at leading companies such as Johnson & Johnson and the LEGO Group.

• MKT 301 - Principles of Marketing
• MKT 450 - Buyer Behavior and Marketing Research I

• Services Marketing
• Service Encounters
• Frontline Customer Experiences
• Frontline Employee Management

• University of Tennessee, Knoxville, PhD (Business Administration), 2018
• Vanderbilt University, MBA (Marketing Strategy), 2005
• Ewha Womans University, BA (Educational Technology), 1998

• Dugan, Riley*, Andrew Edelblum*, Ashish Kalra*, Na Young Lee*, Sangsuk Yoon* (2024), “How Social Media and Flexible Work Arrangements Harden Salespeople to Abusive Supervision,” Industrial Marketing Management, 121, 146-159. * Authorship is listed in alphabetical order by last name.
• Lee, Na Young, Alex R. Zablah, and Stephanie M. Noble (2023), “A Meta-Analytic Investigation of the Organizational Identification – Job Performance Relationship in the Frontlines,” Journal of Retailing, 99(3), 370-384.
• Adam Hepworth, Na Young Lee, and Alex R. Zablah (2021), “Feeling Anxious: The Dark Side of Checkout Charity Solicitations,” Journal of Business Research, 136 (Nov), 330-342. - Featured on The Academic Minute, NPR: https://academicminute.org/2023/01/na-young-lee-university-of-dayton-checkout-charity-solicitations-can-give-customers-anxiety/ ; Featured in The Conversation (Lee and Hepworth 2022) 

• Lee, Na Young, Stephanie M. Noble, and Dipayan Biswas (2018), “Hey Big Spender!: The Golden (Color) Atmospheric Effect on Tipping Behavior,” Journal of the Academy of Marketing Science, 46 (2), 317-337 - Mentioned in the Wall Street Journal: https://www.wsj.com/articles/how-restaurants-win-back-customers-11635782346: Featured in The Conversation (Lee 2019)