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Alan Abitbol

Assistant Professor; Director of Graduate Studies in Communication

Full-Time Faculty

College of Arts and Sciences: Communication


Email: Alan Abitbol
Phone: 937-229-2053
SJH 106


  • Ph.D., Texas Tech University
  • M.A., University of South Florida
  • B.S., University of Florida


Dr. Alan Abitbol’s primary research interests center around the communication of corporate social responsibility and corporate social advocacy and how it impacts corporate outcomes including reputation, attitude, and performance. Other areas of interest have included corporate communication and social media. He has authored several articles in outlets such as the Journal of Business Ethics, Public Relations Review, the International Journal of Strategic Communication and Journal of Communication Management. Dr. Abitbol has also received awards for his work at several conferences including the Association of Education in Journalism and Mass Communication’s annual conference and the International Public Relations Research Conference.

In addition to his academic career, Dr. Abitbol has more than 10 years of experience working in various communication and public relations-related capacities including jobs in corporate communications, entertainment public relations, government relations and agency public relations.

Research interests

  • Corporate social responsibility
  • Relationship management
  • Social capital
  • Social media

Courses taught

  • CMM 360: Principles of Public Relations
  • CMM 365: Public Relations Strategies
  • CMM 460: Advanced Public Relations Writing
  • CMM 461: Public Relations Campaigns
  • CMM 463: Social and Digital Media in Public Relations

Selected publications

Abitbol, A., Lee, N., & VanDyke, M. (2022). Transparent DNA: Examining the impact of DTC genetic testing company communication on consumer trust, attitude and behavioral intentions. Journal of Communication Management, 26(3), 315-330.

Sternadori, M. & Abitbol, A. (2022). How male consumers respond to “enlightened manvertising” campaigns: Gender schema, hostile sexism, and political orientation feed attitudes. Journal of Advertising Research, 62(1), 87-101

Sternadori, M. & Abitbol, A. (2019). Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising. Journal of Consumer Marketing, 36(6), 740-750.

Abitbol, A. & Sternadori, M. (2019). Championing women’s empowerment as a catalyst for purchase intentions: Testing the mediating roles of OPRs and brand loyalty in the context of femvertising. International Journal of Strategic Communication, 13(1), 22-41.

Lee, S., Zhang, W. & Abitbol. A. (2019). What makes CSR communication lead to CSR participation? Testing the mediating effects of CSR associations, CSR credibility, and organization-public relationships. Journal of Business Ethics, 157(2), 413–429.

Abitbol, A., Lee, N., Seltzer, T. & Lee, S. (2018). #RaceTogether: Starbucks’ attempt to discuss race in America and its impact on company reputation and employees. Public Relations Journal, 12(1), 1–28.

Abitbol, A. & Lee, S. (2017). Messages on CSR-dedicated Facebook messages: What works and what doesn’t. Public Relations Review, 43(4), 796–808.