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Minor in Marketing


Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. It includes such major tasks as environmental analysis, market measurement, product development, packaging, pricing, credit, marketing channel development, physical distribution, advertising, selling and product and customer service.

A student with a major or minor in marketing learns systematic ways for identifying, understanding and satisfying consumer and organizational needs. Courses in the major are designed to instill in students an appreciation for both the total marketing process as well as specialized marketing activities such as purchasing, sales, transportation, warehousing and marketing research.

Students will also focus on how to integrate the marketing process with the objectives of the organization, the functions of the economy and the constraints of society from national and global perspectives. Students learn to apply conceptual principles and quantitative techniques in their study of consumer and business markets with the goal of becoming informed, skilled and competent marketing professionals.

Program Details

From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods and services. In marketing, you will learn to identify, understand and satisfy the needs of consumers and organizations. Our curriculum teaches you to see the "big picture" of the overall marketing process while you learn about specialized marketing activities such as advertising, product development and sales.

Department of Management and Marketing

Miriam Hall, Room 710
300 College Park
Dayton, OH 45469-2130



School of Business Administration

Miriam Hall
300 College Park
Dayton, Ohio 45469 - 2226