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Fiore Talarico Center for Professional Selling

Success in Selling

The Fiore Talarico Center for Professional Selling is a state-of-the-art experiential learning center that allows students real-world experience making high-stakes sales calls, coupled with authentic critiques from working sales professionals.

The Center is focused on developing sales professionals for business-to-business selling, concentrating on high-technology industries, products, and services. Addressing the growing national high demand for sales specialists.

Sales professionals from a select group of high-tech corporate sponsors participate in realistic scenarios with students, playing back their digital video performances and providing honest, real-world critiques.

  • 1st Place

    in the 2023 National Collegiate Sales Competition

  • 97%

    job placement rate for graduating sales students

  • "Top Sales Programs"

    - Sales Education Foundation 2022 Listing

Sales Initiatives

Sales Commpetitions Role Playing and Real-World Experience Recognized Professional Sales Program

National Sales Challenge Winners

For the first time in UD History, the 2023 School of Business Administration Sales Team brought home the trophy for first place at the US's highest-ranked sales competition. The University of Dayton participates annually in both the National Collegiate Sales Competition and the National Sales Challenge. The student sales teams are coached by faculty member Tony Krystofik. Student contestants are selected from an internal sales competition for each event. Student alternates are also chosen to participate in over 150+ hours of sales training and interaction with our business partners to prepare for these sales competitions.

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Real-World Experience by Role Playing

Students in the principles of selling gain real-world experience by role-playing sales calls with business partners who act as buyers. The sales students are also required to job shadow an outside, "business-to-business" sales representative for at least half a day and submit a paper about the experience. Sales management students must conduct a comprehensive face-to-face interview with a sales manager who has at least 3 direct reports. These students also participate in two practice sales calls, first as a purchasing director or buyer, and then as a sales manager who is conducting a post-sales call performance review.

Recognized Professional Sales Program

The Talarico Center is one of only about 70 professional sales programs at colleges and universities and has a place on the Sales Education Foundation's list of Top University Sales Programs in the U.S.

Academic Program

Insight Selling Emphasis

Marketing majors have the option to pursue an insight selling emphasis. All marketing majors work on an integrated marketing strategy plan, including selling, as part of a required nine-hour course sequence. This sequence contains a project with a real organizational client and involves everything from marketing research to sales call planning to marketing strategy.


State-of-Art Facility

In the Talarico Center, students have a state-of-art facility to hone their skills in a variety of role-play settings: office-sized sales labs, a large conference room for group or team sales presentations, even a lobby area, where students can practice the pitches that will get them past the front door and into a meeting.

UD Sales Club

The UD Sales Club was founded in the fall of 2010 as an extension of the Fiore Talarico Center for Professional Selling and has over 100+ undergraduate student members. Activities Include: Recruiting presentations by selected business partners. Educational seminars by sales professionals. Community service events. Networking and social functions. Corporate site visits or field trips.


Visit Us

Interested in visiting the School of Business Administration and talking with some of our current business students and faculty? The best way to understand our passion, innovation, and community is to experience it yourself. Experience an academic tour by scheduling a Business Visit using the link below. We'd love to meet you!


Department of Management and Marketing

Miriam Hall, Room 710
300 College Park
Dayton, Ohio 45469 - 2271


Our accreditation represents the highest standard of achievement for business schools worldwide.