Skip to main content

Business Analytics (B.S.B.A.)

Drive Business Decisions by Leveraging Data

Help provide businesses with valuable insights to drive growth and efficiency with our business analytics major.

The Business Analytics major provides students with the business and technical skills to analyze information, discover new insights, and apply actionable knowledge to help make strategic business decisions.

As this major is offered within the School of Business Administration, it strongly emphasizes business principles coupled with corporate experiences to contextualize statistically based analyses. Focus is placed on applying analytical tools and techniques to interpret and assess data to develop actionable insights to help organizations make better business decisions, identifying and leveraging future opportunities. 

Every business needs data to make informed decisions to help leverage opportunities and tackle challenges across all areas, from finance to marketing and supply chain to accounting. Business Analytics students can pursue a double major in any of our business majors to further specialize their analytical skills in a specific business area and gain a competitive edge when applying for internships and full-time positions. 

First-time students admitted to the School of Business Administration in Fall 2023 or later are eligible to declare Business Analytics as a major. Students admitted prior to Fall 2023 can declare Business Analytics as a major and begin taking Business Analytics courses during the 2023-2024 academic year.

  • 15.7%

    Projected employment growth of business analytics-related occupations from 2018 to 2028

  • 83%

    Percent of business analytics-related job listings in the past six months in Ohio that preferred or required a bachelor’s degree

  • Top 50

    "Colleges That Create Futures"

A High-Quality Education

Real-World Experience Career Preparation Study Abroad and Global Learning

Capstone Project

You will gain hands-on project management experience with a Dayton-area firm during a capstone design project. In addition to business and technical skills, this team project emphasizes client interaction, professional communication and organizational skills.

On the Road to Success

When graduation arrives, you'll find you're not entering the real world for the first time. With your strong academic foundation and practical education, you'll already be a part of it, fully prepared for your career and future life. Throughout your college career, you'll have opportunities for networking, internships and co-ops, and other activities that provide you with hands-on experience. Our majors have among the best placement rate in the School of Business Administration, and our graduates are in high demand.

Explore Careers

Step out of the Classroom. And Head to, Say, Shanghai.

Technology has made our world increasingly more connected, and the economy has become more global than any time in history. To give our students a leg up prior to graduation, we offer several study abroad programs, including a full slate of summer study programs.

Explore Study Abroad
${ Students in the Miriam Hall vestibule }


Visit Us

Interested in visiting the School of Business Administration and learning more about us? We'd love to meet with you! The best way to understand our passion, innovation, and community is to experience it yourself. Experience an academic tour by scheduling a Business Visit. You can also choose to schedule a general campus tour and admission presentation.


Double Major

Choose a second or even third major! You can personalize your academic path to support your goals and interests. You may choose more than one business major or even a business major with a complementary non-business major, as long as you meet the specific requirements to enter the major.


To really excel as a business professional, you’ll need to gain additional business wisdom outside the classroom. That's where BWISE comes in.


Minors allow you to tailor your academic path to support your unique interests and goals. We offer a variety of minors from virtually all areas of business that are available to any University of Dayton undergraduate student. School of Business Administration students also may elect to choose a non-business minor.

Bachelor's Plus Master's

The University of Dayton Bachelor's Plus Master's (BPM) Program encourages high-performing UD undergraduate students to continue their studies and complete a Master's Degree at UD.

Career Outcomes

At our School of Business Administration, you will have the opportunity to combine the classroom and business world together in a way that allows you to further sharpen your skills. It’s a key reason why employers love hiring our students—they can hit the ground running.

Academic and Career Advising

Want to pursue a double major or a minor? To use your business skills for humanitarian purposes? To gain real-world experience through an internship or cooperative education? Your dedicated success adviser will help you develop - and complete - your plan.


Department of MIS, OSC and Business Analytics

Anderson Center, Room 139
300 College Park
Dayton, Ohio 45469 - 2130
Department Website

AACSB Accredited

Our accreditation represents the highest standard of achievement for business schools worldwide.