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Marketing (B.S.B.A.)

Innovating Every Day

From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods and services. In marketing, you will learn to identify, understand and satisfy the needs of consumers and organizations. Our curriculum teaches you to see the "big picture" of the overall marketing process while you learn about specialized marketing activities such as advertising, product development and sales.

During the capstone marketing course, you will take an in-depth look at buyer behavior and market research as you design a marketing plan to deliver a product or service effectively and efficiently to the target market for a real organization.

In addition to core marketing classes, electives allow you to specialize in advertising, entrepreneurial marketing, international marketing, Internet marketing, promotion management or retail marketing. And, if you are interested in sales, you can earn an emphasis in sales management or product innovation — offering a highly desirable set of skills.

94%

are employed, in grad school or in a full-time service program within six months of graduation

$49,183

average starting salary for marketing majors

Top 50

"Colleges That Create Futures"

A High-Quality Education

  • Experiential Learning
  • Flyer Pitch
  • Study Abroad and Global Learning
  • Become a CEO Before You Graduate

    Marketing majors have a variety of opportunities to gain real-world experience and enrich their classroom instruction. Several real-world competitions that are only available to marketing students — and offer world-class experiences along with prize money and transferable job skills. Students can also hone their skills and gain applied knowledge through internships and co-ops. Networking opportunities allow students to make connections and learn more about their future career.

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    Just Pitch It

    Held annually, the Flyer Pitch competition is one of the largest collegiate-level business plan contests in the nation. Its three events - elevator pitch, cameo round and final round - award more than $70,000 in cash prizes and $50,000 in in-kind prizes. More than 36 new ventures have been launched as a result of the competition, and they have raised $171 million in capital.

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    Step out of the Classroom. And Head to, Say, Shanghai.

    Technology has made our world increasingly more connected, and the economy has become more global than any time in history. All international business management majors participate in an international experience, and we offer several study abroad programs, including a full slate of summer study programs.

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    Featured Programs and Initiatives

    Opportunities and Activities

    Get more than your foot in the door — get ready for success. Through opportunities like Flyer Enterprises, nonprofit consulting and the marketing club you'll gain valuable insights, experience the spirit of service and develop priceless personal connections.

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    Academic and Career Advising

    Want to pursue a double major or a minor? To use your business skills for humanitarian purposes? To gain real-world experience through an internship or cooperative education? Your dedicated success adviser will help you develop - and complete - your plan.

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    BWISE

    To really excel as a business professional, you’ll need to gain additional business wisdom outside the classroom. That's where BWISE comes in.

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    Centers of Excellence

    Whether you want to perfect your pitch, manage $47.9 million of the University's endowment, consult for nonprofits or be an angel investor, our Centers can help.

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    CONTACT

    Department of Management and Marketing

    Miriam Hall, Room 710
    300 College Park
    Dayton, Ohio 45469 - 2271
    937-229-3745
    Email

    AACSB Accredited

    Our accreditation represents the highest standard of achievement for business schools worldwide.