Marketing (B.S.B.A.)
Innovating Every Day
From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods, and services. In marketing, you will learn to identify, understand and satisfy the needs of consumers and organizations. Our curriculum teaches you to see the "big picture" of the overall marketing process while you learn about specialized marketing activities such as advertising, product development, and sales.
During the capstone marketing course, you will take an in-depth look at buyer behavior and market research as you design a marketing plan to deliver a product or service effectively and efficiently to the target market for a real organization.
In addition to core marketing classes, electives allow you to specialize in advertising, entrepreneurial marketing, international marketing, Internet marketing, promotion management, or retail marketing. And, if you are interested in sales, you can earn an emphasis in insight selling or digital marketing — offering a highly desirable set of skills.
To learn more about the available marketing courses and to view a sample plan of study, please reference our Academic Catalog.
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98%
are employed, in grad school or in a full-time service program within six months of graduation
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$55,153
average starting salary for marketing majors
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Top 50
"Colleges That Create Futures"
A High-Quality Education
Become a CEO Before You Graduate
Marketing majors have a variety of opportunities to gain real-world experience and enrich their classroom instruction. Several real-world competitions that are only available to marketing students — and offer world-class experiences along with prize money and transferable job skills. Students can also hone their skills and gain applied knowledge through internships and co-ops. Networking opportunities allow students to make connections and learn more about their future career.
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Just Pitch It
Held annually, the Flyer Pitch competition is one of the largest collegiate-level business plan contests in the nation. Its three events - elevator pitch, cameo round and final round - award more than $70,000 in cash prizes and $50,000 in in-kind prizes. More than 36 new ventures have been launched as a result of the competition, and they have raised $171 million in capital.
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Step out of the Classroom. And Head to, Say, Shanghai.
Technology has made our world increasingly more connected, and the economy has become more global than any time in history. All international business management majors participate in an international experience, and we offer several study abroad programs, including a full slate of summer study programs.
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Explore
Visit Us
Interested in visiting the School of Business Administration and learning more about us? We'd love to meet with you! The best way to understand our passion, innovation, and community is to experience it yourself. Experience an academic tour by scheduling a Business Visit. You can also choose to schedule a general campus tour and admission presentation.
Double Major
Choose a second or even third major! You can personalize your academic path to support your goals and interests. You may choose more than one business major or even a business major with a complementary non-business major, as long as you meet the specific requirements to enter the major.
BWISE
To really excel as a business professional, you’ll need to gain additional business wisdom outside the classroom. That's where BWISE comes in.
Minors
Minors allow you to tailor your academic path to support your unique interests and goals. We offer a variety of minors from virtually all areas of business that are available to any University of Dayton undergraduate student. School of Business Administration students also may elect to choose a non-business minor.
Bachelor's Plus Master's
The University of Dayton Bachelor's Plus Master's (BPM) Program encourages high-performing UD undergraduate students to continue their studies and complete a Master's Degree at UD.
Career Outcomes
At our School of Business Administration, you will have the opportunity to combine the classroom and business world together in a way that allows you to further sharpen your skills. It’s a key reason why employers love hiring our students—they can hit the ground running.
Academic and Career Advising
Want to pursue a double major or a minor? To use your business skills for humanitarian purposes? To gain real-world experience through an internship or cooperative education? Your dedicated success adviser will help you develop - and complete - your plan.
Real-World Experience
Through opportunities like study abroad, capstone projects, internships and co-ops, and service-learning, you can build your resume, gain hands-on experience and prepare for a successful career.
Explore Experiential Learning
