Our Brand

A successful brand goes beyond universal recognition. When people encounter the University, we want them to know who we are and what we stand for.

To ensure we are presenting the University in a consistent, cohesive manner, all marketing and communications must follow the University Marketing and Communications Policy. Adherence to these guidelines helps accurately capture the University's spirit, communicates our vision and values, and inspires our audiences to engage with us.

Brand Guidelines

University faculty and staff can obtain the complete brand guidelines in Porches.

Vendors, contractors and freelancers working on official marketing and communications should contact brand@udayton.edu for branding details.

Logo Guidelines and Requests

The University carefully manages the way in which we allow our name and trademarks to be used. All proposed uses of University of Dayton trademarks on products must receive prior written approval, which will be given at UD's sole discretion.

For more information, or to request usage of the logo, view the logo guidelines.