Skip to main content

Blogs

How to review your own book

Con ChapmanFor those who want to be writers, the situation grows worse every day. There are increasingly fewer publications that review books, and space in the ones that remain is reserved for celebrity and political bios and big-name novelists whose works are supported by large advertising budgets. Funny how that works out.

But you've got to believe in yourself before anyone else will. If you can't get somebody else to review your book, why not review it yourself?

Mark Twain did. So did Samuel Langhorne Clemens, so that's two Famous Writers right there.

Twain was a master of the literary hoax, passing off invented characters as real in squibs written for seat-of-the-pants newspapers that sprang up like mushrooms after a rain in the mid-19th century following advances in printing technology. Those publications were desperate for copy and less interested in fact-checking than making a splash, and Twain wrote more than one review of his own work that he palmed off on such papers, often generously waiving his freelance fee. As a critic, he found his writing to be exceptional, well worth the reader's time and money. In this regard, Twain was ahead of his time and other, less perceptive critics.

But, you say, the frontier closed long ago, stealing a line from Frederick Jackson Turner, and he'd like it back, please. Where am I going to find a similar wide-open space in the 21st century where lawlessness reigns and the only rule is what you can get away with?

As the man said to his wife when she caught him looking at porn websites - "Duh, that's what the Internet is for!" Every major online bookstore accepts, nay encourages, readers to submit anonymous reviews. And who better to remain anonymous about than yourself?

Of course you'll need an assumed name, or your ruse will be too transparent. Twain had a large collection, including "Sergeant Fathom." Where can one find a dependable, low-mileage, one-owner nommes de plume these days, after so many reviewers were retired as part of the Obama administration's "Cash-for-Critics" buy-back program?

I don't know about you, but I find the roll of U.S. Secretaries of Commerce to be a mother lode of potential book reviewers' names. Start at the beginning of the list with William C. Redfield, or "mix and match" pairs such as Daniel Roper and Roy Chapin, SECCOMMUS nos. 5 and 6. If you find they're all taken, there's a veritable cornucopia of current and former members of the Federal Communications Commission to choose from.

If you prefer a less WASPy-sounding name, I suggest borrowing from menus at Middle Eastern restaurants. "Sojok Ghanough" will give you an air of diversity, although there are 90 calories in just one bite.

A position as a fictitious reviewer is not open to just anyone. Amazon.com requires wannabe-critics to make a purchase, then wait four to five days before penning their first critique. While you're cooling your heels, you can spend your free time shopping for handguns, for which the waiting period is shorter.

As a reviewer, you will be inclined to be harsh on your subject in order to establish your objectivity in the reader's mind; this is a temptation you should resist. Come down too hard on yourself and you may be discouraged from ever writing again. Instead, note your reservations primly and diplomatically near the end of the review, right before you resume your unstinting praise of the author's vision and the "evident merit" of his work. I borrowed that last phrase from the form email rejection that The New Yorker sends in response to my submissions; I find that it never grows tiresome, no matter how many times I read it.

One frontier newspaper that Twain did not write for was the Sedalia Bazoo, published in my home town in Missouri. Its masthead bore the motto, "If you don't blow your own bazoo, no one will blow it for you."

You can find me blowing my own bazoo on the Internet. Just don't look under my real name.

- Con Chapman

Con Chapman is a Boston-area writer whose works include The Year of the Gerbil, a history of the 1978 Yankees-Red Sox pennant race, 10 published plays and two novels, Making Partner and CannaCorn (Joshua Tree Publishing). His articles and humor have appeared in magazines and newspapers including The Atlantic Monthly, The Boston Globe and The Christian Science Monitor.

Previous Post

They're called what?

According to a number of sources, the third set of molars are called wisdom teeth because they erupt when people reach the age of wisdom - between 17 and 25 years old. Now I ask you, did the person who called them wisdom teeth ever teach high school or raise teenagers? I have done both and, trust me, those third molars are misnamed! I drove one of the hooligans to high school one day only to find he had forgotten to put on shoes. Another hooligan had his tongue pierced at this age. I DO N ...
Read More
Next Post

Spider spasms

Not all spider spasms have a documented, and written in stone, name. Some spider spasms are created at the precise moment that the spaz occurs. It is important, however, that the individual engaging in the spaz do his or her best to remember every movement that the body makes, beginning with the spastic facial expressions, arm flaps, leg kicks, the sounds made during the spaz, and ending with the final position that the body comes to rest in when the spaz has come to a complete and tota ...
Read More