School of Business Administration
Distinguished Marketing Professor appointed new School of Business Administration's Associate Dean of Graduate Programs and Accreditation
Yue Pan brings impressive research and education experience to the SBA Graduate Program as its new Associate Dean of Graduate Programs and Accreditation.
Pan graduated from Tsinghua University in Beijing with Bachelor's in English and Management Engineering as well as a Master's in Management Engineering. She received her Master's In Applied Statistics as well as a Doctorate in Business Administration from the University of Georgia.
"An active research agenda helps keep a professor at the forefront of scientific breakthroughs and up-to-date business practices. This breadth and depth of knowledge will likely benefit student learning in a classroom. Many people may not realize that doing research and building graduate programs actually share something in common. Oftentimes, you need to define a problem and/or an opportunity, collect and analyze information, and recommend actions. "
A majority of Pan's research interests lie in the areas of online and offline retail patronage, CSR, and cultural aspects of consumer behavior. Her published articles have appeared in the Journal of Retailing, Psychology & Marketing, Journal of Business Research, Journal of Business Ethics, Journal of Marketing Education, and Journal of Macromarketing, among others. Pan received the Emerald Literati Network's 2011 Outstanding Paper Award for her article “A Cross-Cultural Investigation of Work Values among Young Executives in China and the U. S.” alongside co-authors Xuebao Song, Ayalla Goldschmidt, and Warren French. Her most recent article “Retail Crowding and Its Impact on Shoppers’ Patronage Behavior ” had the honor of being included in EBSCO’s inaugural edition of Pathways to Research in Business and Economics.
Her SBA career started in 2003 as an Assistant Professor of Marketing and became a tenured Professor of Marketing in 2015. However, her work with the SBA goes beyond the classroom with service to UD as an active member of committees, boards, and mentorships including being a member of the UD Faculty Board (2020 – 2022), UD Research Council (2015 - 2021) and Women's Center mentoring program (2010 - 2011).
"In the School of Business Administration, we enrich students’ learning experience with an integration of business theory and practice, supported by our Marianist traditions. We also have created strong bonds with our faculty, staff, students, alumni, and the local business community. To me, these are the SBA's most important competitive advantages. "
As the SBA's new Associate Dean of Graduate Studies, Pan is ready to tackle some potential hurdles looming for graduate programs. This included the somewhat unpredictable nature of the demand for higher education in a post-pandemic world and the intense competition in graduate programs in the US and around the world. She is eager to further find ways to help the SBA distinguish itself from other graduate programs offered by peer institutions.
Pan is looking forward to building on the already well-established master's infrastructure. She believes that "Our faculty are dedicated to developing an innovative, learner-centered, and experiential-based curriculum. Our staff have done and will continue to do an excellent job of facilitating the delivery of top-notch business education. The SBA leadership team is always open to future endeavors intended to bring our graduate education to the next level."