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Those interested in a career in advertising must gain knowledge concerning how to generate advertising campaigns, expanding advertising strategies, understanding the relationship between advertising and marketing, and a solid comprehension of computer skills.

Advertising is a growing field and is projected to be one of the top career options for many years. There is a high demand for new graduates with extensive oral and written communication skills, as well as thorough knowledge of electronic based technologies. Specific career options found in advertising may include the following: advertising or marketing specialist, account executive, copy writer, sales manager, media planner, media buyer, creative director, public opinion researcher and media sales representative.

Suggested communication subjects to augment an advertising career are marketing, research methods, copy writing, persuasion, mass media, advertising and society, interpersonal communication, media production, mass media law, public speaking, mass media law and small group communication.

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Department of Communication

St. Joseph Hall 121 
300 College Park 
Dayton, Ohio 45469 - 1410