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Advancement Marketing Cloud

Email Templates

Several templates are in Marketing Cloud under _Templates in Content Builder.

Marketing Cloud content

In general, any new templates should be created from one of the existing templates. The basic layout of all templates is a single column with a header, body and footer.


This is usually an image that is 600px wide and 100-350px tall. In general, the header image should be linked to a page related to the message of the email.


This is the main content area of the email. See the instructions for creating emails for more information about the standard content blocks, as well as the UD content blocks available for use.


This is where optional social follow and call to action buttons should be placed. The final block should be the required email preference link and University contact information.

If you have any questions about creating a template, please contact Advancement IT at

Example templates

Need help with templates?

Please email Advancement IT at for assistance.


University Advancement IT

Daniel J. Curran Place
300 College Park
Dayton, Ohio 45469 - 7051