Students majoring or minoring in entrepreneurship develop an understanding of how a business enterprise is conceived, launched and sustained. Students learn how to identify viable business opportunities and how such opportunities are transformed into new ventures. Additional emphasis is placed on how successful entrepreneurial ventures compete for financial resources, identify and reach their target markets, and establish business processes, systems and controls to manage small and growth-oriented ventures.
A key feature of the entrepreneurship major is the sophomore experience in which student teams create micro-businesses and actually run them during their sophomore year. This experience is directed through the L. William Crotty Center for Entrepreneurial Leadership and includes seminars with faculty and entrepreneurs who work with students to develop the essential knowledge, skills and abilities for successfully running a micro-business.
Another key feature is the senior seminar in which students either write a complete business plan for a viable business that they are considering launching after graduation, or work as consultants with an entrepreneur to solve an actual problem within an existing entrepreneurial business.
For more information, please visit the internal Department of Management and Marketing website.
Program requirements can be found in the online Catalog. Simply select the area of study and click "Explore".