Edith Davidson

Assistant Professor
Full-Time Faculty
School of Business Administration: Management and Marketing

Profile

View vitae (pdf)

Courses Taught

  • MKT 440 - Global Marketing

Degrees

  • The University of Tennessee, PhD, 2007
  • The University of Mississippi, MBA, 2001
  • Jackson State University, BBA, 1999

Research Interests

  • Marketing communications
  • Retail marketing
  • Ethnic and cultural diversity in marketing
  • Stereotypes in advertising
  • Consumer culture theory

Selected Publication

  • Davidson, E. E. (2009). Unintended Consequences of Race-Based Segmentation Strategies. Journal of Consumer Marketing.