Bill Loftus

College of Arts and Sciences: Communication


Bill Loftus began teaching at the University of Dayton in 1999. He brings a great deal of experience through his ownership of an advertising agency, conducting seminars and workshops on advertising, public relations and marketing. Bill has taught communication courses for over 25 years at various universities, including St. Mary’s in San Antonio, Texas, Miami University Oxford, Sinclair Community College and the University of Dayton.  His past experience as department chair, and senior development officer are an asset to the department.

Bill has been recognized with an Honorary Lifetime Membership to the Greater San Antonio Chamber of Commerce for community service. He is also a member of the Ohio University Army ROTC Society of Alumni and Friends and the Business Advisory Council of the Oakwood Board of Education

Faculty Perspective

"I enjoy teaching within a relatively small private university environment with a Catholic history. I have found my years at the University of Dayton to be quite pleasant and enjoyable."


  • M.A., Ohio University (1972)
  • B.A., Ohio University (1958)

Research Interests

  • Interpersonal communication and personal development
  • Argumentation
  • Debate and public speaking
  • Public relations
  • Mass communication